Adreeza Chatterjee

Dynamic retail design professional with over 8 years of industry experience in design and visual merchandise. Skilled in designing and executing compelling visual displays that drive footfall, elevate brand identity, and boost sales performance. Expert at integrating central brand standards with regional retail dynamics to deliver immersive customer journeys.

Proven leader with strong leadership, team management, and team building capabilities, skilled in cross-functional collaboration, vendor negotiation, and large-scale store rollouts.

Senior Regional Visual Merchandiser at CaratLane - A TATA Product (2022-06 – Present)

Demonstrate leadership by driving regional VM strategy, managing multi-store teams, and fostering collaborative team building to ensure seamless campaign execution.

• Lead and execute strategic visual merchandising initiatives across all retail locations in Madhya Pradesh and Gujarat to enforce brand consistency.
• Direct seasonal window displays, in-store installations, and central brand guideline rollouts across multi-store regions.
• Partner with store managers, design teams, and central marketing to elevate customer engagement through high-impact visual storytelling.
• Manage, train, and mentor store staff through targeted team building, operational training, and performance alignment on VM standards and campaign rollouts.
• Analyze store layouts, product placements, and footfall metrics to optimize planograms and drive strategic merchandising decisions.
• Spearhead new store launch setups and conduct regional compliance audits to ensure premium presentation standards.
• Formulate data-backed VM strategies to maximize product visibility and boost conversion rates.

Faculty - Jewellery Design at International Institute of Gemology (IIG) (2021-07 – 2022-06)

• Delivered offline and online design modules covering collection development, trend analysis, and market forecasting.
• Mentored design students through research methodologies, prototyping, and portfolio presentation.
• Formulated course curricula, evaluation rubrics, academic examination materials.

Jewellery Designer & Social Media Manager at Jewellery By Divya Chugh (2018-06 – 2020-11)

• Conceptualized bespoke jewelry lines aligned with market trends, brand aesthetics, and target price points; managed full product lifecycle from sketching to prototype approval.
• Collaborated directly with master artisans and vendors for premium craftsmanship and sustainable material sourcing; managed digital campaign strategy and social media engagement.

MBA in Marketing – NMIMS (2027-07)

B.Des in Fashion & Lifestyle Accessory Design – NIFT Kolkata (2014 – 2018)

H.SC & ICSE – Sacred Heart Convent (2000 – 2014)

Diploma in Fine Arts – Tagore Academy (2011-01)