Waseem Basha

Dynamic Visual Merchandise Manager with a proven track record at Forever 21, adept at driving revenue growth through innovative display design and effective team training. Skilled in sales analysis and market trend evaluation, I excel in enhancing customer experiences while fostering collaboration and achieving brand alignment across multiple retail environments.

Visual Merchandiser - The Indian Garage Co. - Bangalore

(2024-01 - 2025-01)

• Create seasonal visual merchandising plans, including color palettes, themes, and display concepts.
• Develop and implement visual merchandising guidelines for the cluster stores.
• Analyze sales data and market trends to develop visual merchandising strategies aligned with brand goals and customer needs.
• Design and build creative product displays that highlight key items and promotions.
• Source props, signage, and materials for displays, ensuring consistency across the cluster.
• Implement visual merchandising strategies across all stores within the cluster.
• Train store staff on visual merchandising techniques, including product placement, display maintenance, and brand standards.
• Collaborate with store managers to ensure visual merchandising aligns with local market needs and store performance.

Visual Merchandiser - Mango - Bangalore

(2022-01 - 2024-01)

• Successfully managed day-to-day operations of the mango store, overseeing staffing, scheduling, and inventory management.
• Achieved and exceeded sales targets through effective sales strategies, product knowledge training, and exceptional customer service.
• Led and motivated a team of [28] staff members, fostering a positive work environment and ensuring team members were equipped with the necessary skills to meet and exceed sales goals.
• Implemented and maintained visually appealing merchandise displays, creating an inviting and engaging shopping experience for customers.
• Established and maintained strong relationships with customers, ensuring a high level of customer satisfaction and repeat business.
• Conducted regular training sessions for staff to enhance product knowledge, sales techniques, and customer service skills, contributing to a highly knowledgeable and skilled team

Visual Merchandise Manager - Forever 21 (ABFRL)

(2017-01 - 2021-01)

• Successfully managed and led a team of [18] staff members, fostering a collaborative and high-performance culture to achieve sales targets and deliver exceptional customer service.
• Collaborated with the store manager to develop and execute effective sales strategies, resulting in increased revenue and exceeded sales targets.
• Played a key role in maintaining a visually appealing store layout and merchandise displays, ensuring alignment with brand guidelines and enhancing the overall customer shopping experience.
• Cultivated strong relationships with customers by providing personalized service, addressing inquiries, and resolving issues promptly, contributing to high levels of customer satisfaction and loyalty.

Bachelor of Business Administration - National University for Peace and Education (2014-01 - 2018-01)