Ajay kumar Sharma

Experienced Area Manager with 10+ years in agricultural equipment and tractor sales across Uttar Pradesh, Haryana, and Uttarakhand. Proven expertise in dealer network development, sales target achievement, and market expansion for tractor and implement products. Skilled in sales forecasting, negotiation, and team coordination to drive consistent business growth. Strong background in dealer relationship management, credit handling, and on-field promotional activities.

Area Manager at Kishan Equipment Ltd (2024-09 – Present)

Leading sales of loader attachments on tractors across Western U.P. Appointing and managing new dealerships to strengthen regional presence. Creating monthly and quarterly sales plans with dealers. Driving consistent revenue growth through strategic territory development.

• Leading sales of loader attachments on tractors across Western U.P.
• Appointing and managing new dealerships to strengthen regional presence.
• Creating monthly and quarterly sales plans with dealers.
• Driving consistent revenue growth through strategic territory development.

Area Manager at CNH Industrial Ltd (2020-08 – 2023-01)

Expanded dealership network through targeted market research and field visits. Developed and executed activities to enhance sales of agricultural implements. Coordinated with dealers to improve productivity and achieve sales goals. Monitored dealer performance and ensured timely issue resolution.

• Expanded dealership network through targeted market research and field visits.
• Developed and executed activities to enhance sales of agricultural implements.
• Coordinated with dealers to improve productivity and achieve sales goals.
• Monitored dealer performance and ensured timely issue resolution.

Area Manager at J.S Auto Ltd (2021-01 – 2022-12)

Improved market coverage and increased sales through effective area management and dealer coordination. Conducted regular market visits to monitor sales activities, competitor performance, and customer feedback. Guided sales teams and dealers to achieve monthly and quarterly sales targets. Ensured smooth product delivery, retail operations, and payment collection from dealers.

• Improved market coverage and increased sales through effective area management and dealer coordination.
• Conducted regular market visits to monitor sales activities, competitor performance, and customer feedback.
• Guided sales teams and dealers to achieve monthly and quarterly sales targets.
• Ensured smooth product delivery, retail operations, and payment collection from dealers.

Area Manager at Kisan Kraft Ltd (2019-09 – 2022-05)

Searched and appointed new dealers in vacant territories. Handled loan, finance, and dealership inquiries to maximize business output. Coordinated with sales teams for coverage expansion and lead generation. Ensured timely payments by liaising with financers and maintaining relations.

• Searched and appointed new dealers in vacant territories.
• Handled loan, finance, and dealership inquiries to maximize business output.
• Coordinated with sales teams for coverage expansion and lead generation.
• Ensured timely payments by liaising with financers and maintaining relations.

Executive at Escorts Ltd (2015-10 – 2017-02)

Managed liquidation of old tractors through close coordination with brokers. Supported 'Mol Anmol Project' by optimizing stock clearance strategies. Maintained strong relationships with local dealerships to improve sales flow. Regularly analyzed dealer performance to identify sales opportunities.

• Managed liquidation of old tractors through close coordination with brokers.
• Supported 'Mol Anmol Project' by optimizing stock clearance strategies.
• Maintained strong relationships with local dealerships to improve sales flow.
• Regularly analyzed dealer performance to identify sales opportunities.

Executive at ITL (Sonalika) (2011-07 – 2014-09)

Liquidated old tractors with broker collaboration and dealer support. Conducted product demos to generate new customer inquiries. Coordinated dealer activities in Meerut, Muzaffarnagar, and Saharanpur. Monitored local market trends to plan promotional events.

• Liquidated old tractors with broker collaboration and dealer support.
• Conducted product demos to generate new customer inquiries.
• Coordinated dealer activities in Meerut, Muzaffarnagar, and Saharanpur.
• Monitored local market trends to plan promotional events.

Field Officer at TAFE Ltd (2009-11 – 2011-06)

Facilitated old tractor liquidation and managed dealer coordination. Conducted frequent demos to generate sales leads in assigned areas. Enhanced dealer engagement across Rampur, Bijnore, Bareilly, and Kashipur. Supported the marketing team in implementing regional campaigns.

• Facilitated old tractor liquidation and managed dealer coordination.
• Conducted frequent demos to generate sales leads in assigned areas.
• Enhanced dealer engagement across Rampur, Bijnore, Bareilly, and Kashipur.
• Supported the marketing team in implementing regional campaigns.

MBA in Marketing & Management – All India Council for Management Education, Chennai (2006-01 – 2008-12)

B.A. in General – Chaudhary Charan Singh University, Meerut (1996-01 – 2000-12)

Diploma in Mechanical Engineering in Mechanical Engineering – Eiiilam University, Sikkim (2011-01 – 2014-12)