Akanksha Ingole

Adobe Solution Architect - Hitachi Vantara (Webello)

(2025-09)

CDP Architect — Delivering Adobe RTCDP & full Adobe Experience Cloud suite for Citibank (Hong Kong & Singapore) - Eclerx

(2025-04 - 2025-08)

• Worked as subject matter expert (SME) on AEP and related Adobe Experience Cloud products, including Real-Time CDP, Journey Optimizer, and Audience Manager.
• AI Use Case Implementation: Led implementation of AI-driven use cases within HCL CDP, leveraging machine learning to improve customer segmentation, predictive analytics, and real-time personalization.
• Solution Architecture: Designed and drove end-to-end architecture of AEP solutions, aligned with client's digital transformation roadmap and customer engagement objectives.
• Platform Expertise: Trusted advisor and SME on AEP and the broader Adobe Experience Cloud ecosystem — Real-Time CDP, Journey Optimizer, Audience Manager, Analytics, and Target.
• Data Strategy & Architecture: Established robust data models, XDM schemas, and pipelines enabling seamless data ingestion, governance, and activation across AEP.
• Identity & Customer Profile Management: Developed strategies for identity resolution, profile stitching, and real-time customer profile for a unified view across channels.
• Integration & Ecosystem Enablement: Designed scalable integration frameworks connecting AEP with Adobe solutions, enterprise systems (CRM, ERP, DMP), and marketing automation tools.
• Governance & Compliance: Implemented data privacy, governance, and consent management frameworks within AEP ensuring compliance with GDPR, CCPA, and client requirements.
• Scalability & Performance: Architected solutions focused on scalability, resilience, and performance optimization for large-scale enterprise data and real-time interactions.

CDP Architect — Implementing CDP for Axis Bank, SBI Bank, Credit Agricole - Amiga Informatics (HCL Software)

(2024-04 - 2025-04)

• Led AI-driven customer segmentation, predictive analytics, and real-time personalization using HCL CDP, Tealium iQ, and Tealium AudienceStream.
• Designed and implemented Adobe Real-Time CDP (AEP) solutions, including data architecture, identity resolution, governance, audience segmentation, and integrations with CRM, analytics, and marketing platforms.
• Implemented third-party tracking pixels (Meta, Google Ads, LinkedIn, TikTok, CleverTap) ensuring privacy compliance with GDPR/CCPA.
• Provided solution architecture, strategic consulting, stakeholder presentations, and mentored junior consultants on Adobe CDP best practices.
• SBI, Axis Bank & Credit Agricole Projects: Spearheaded implementation of the world's largest data platforms for leading banks, enabling enhanced customer data unification, segmentation, and actionable insights at unprecedented scale.
• Security & Compliance Leadership: Championed data encryption strategies meeting global compliance standards, ensuring robust protection of customer data across systems and channels.
• Effective Team Leadership: Led a diverse team of professionals, empowering them to deliver complex projects while maintaining collaboration, innovation, and efficiency.

Sr. Digital Analyst — American Eagle CDP - Tredence Inc.

(2022-12 - 2023-05)

• Worked on Tealium CDP, Tealium iQ, Cloudera, and SAP, delivering end-to-end CDP implementations, data architecture, and strategic roadmaps aligned with customer data strategy.
• Led Tealium CDP implementation for American Eagle, integrating AdTech, CleverTap, and Unica to enable unified customer profiles, real-time audience activation, and cross-channel personalization.
• Implemented AI-driven use cases for predictive analytics, customer segmentation, and personalized marketing using machine learning.
• Ensured data governance and privacy compliance, collaborating with cross-functional teams to deliver scalable, business-focused CDP solutions.

Sr. Digital Analyst — Worked on Walmart, Porsche, L'Oréal - Express Analytics

(2018-06 - 2022-12)

• Managed server-side tagging, event forwarding, and server-to-server integrations using Tealium.
• Led a team of 21; managed performance evaluations, staffing, pay increases, promotions, and terminations.
• Worked on AEP CDP to create and maintain current and target-state data architectures; identified problems and initiated process improvements.
• Weighed the pros and cons of potential actions to make timely, well-informed decisions.
• Defined and managed standards, guidelines, and processes to ensure data quality; aligned technology solutions with data architecture principles.
• Liaised with Digital Strategy Managers (DSM) on overall CDP implementation solutions and supported technical documentation (SDR & Data documents).

Sr. Digital Analyst — Worked on Walmart, Porsche, L'Oréal - QuestionPro

(2017-09 - 2018-02)

Sr. Digital Analyst — Mastercard, North America region - Collabera

(2017-03 - 2017-09)

• Developed and executed digital marketing strategies across the USA, Canada, and Nordic regions to drive customer acquisition and revenue growth.
• Analyzed user journeys, campaign performance, conversion funnels, and ROI to optimize marketing effectiveness.
• Led A/B testing, landing page optimization, website SEO, and content strategy, including case studies and white papers.
• Managed social listening, influencer research, technical documentation, and identified new traffic and customer acquisition opportunities.

Digital Marketing Head - Anibrain

(2016-08 - 2017-02)

• Developed and executed digital marketing strategies for Anibrain, Anibrain Interactive, and Mocomi.
• Managed SEO, SEM/PPC, social media, content marketing, and website optimization to drive traffic, engagement, and conversions.
• Analyzed customer behavior and campaign performance to optimize targeting, segmentation, and ROI.
• Conducted keyword research, managed bid strategies, vendor coordination, and delivered data-driven optimization recommendations and performance reports.

Digital Marketing Head - Medha Edutainment Pvt. Ltd. (CYMPL Gaming Studio)

(2015-08 - 2016-05)

• Led mobile app marketing strategies to drive app downloads, user acquisition, retention, and mobile web conversions.
• Analyzed performance using Google Analytics, Adobe Analytics, and App Annie, optimizing campaigns through data-driven insights and A/B testing.
• Managed PPC, SEO, ASO, display, email, and social media advertising (Google Ads, Facebook, Twitter) to maximize ROI and brand growth.
• Collaborated with product and marketing teams to improve app visibility, campaign performance, and customer engagement.

Digital Marketing (Technical Head) - Eclate Media Solution

(2012-03 - 2015-08)

• Promoted from Senior Executive to Technical Head – Digital Marketing, leading digital strategy, team management, and project delivery.
• Managed SEO, PPC, SMO, ASO, lead generation, branding, and B2B/B2C digital marketing initiatives.
• Designed SEO-friendly websites, optimized conversion rates, and created executive dashboards and performance reports.

BE - Computer Science & Engineering - IBSS College of Engg., Amravati (2013)

Diploma - Computer Engineering - Bajaj Polytechnic, Chandrapur (2009)

S.S.C. - LTV Girls School, Chandrapur (2006)