Adobe Solution Architect - Hitachi Vantara (Webello)
(2025-09)
CDP Architect — Delivering Adobe RTCDP & full Adobe Experience Cloud suite for Citibank (Hong Kong & Singapore) - Eclerx
(2025-04 - 2025-08)
- Worked as subject matter expert (SME) on AEP and related Adobe Experience Cloud products, including Real-Time CDP, Journey Optimizer, and Audience Manager.
- AI Use Case Implementation: Led implementation of AI-driven use cases within HCL CDP, leveraging machine learning to improve customer segmentation, predictive analytics, and real-time personalization.
- Solution Architecture: Designed and drove end-to-end architecture of AEP solutions, aligned with client's digital transformation roadmap and customer engagement objectives.
- Platform Expertise: Trusted advisor and SME on AEP and the broader Adobe Experience Cloud ecosystem — Real-Time CDP, Journey Optimizer, Audience Manager, Analytics, and Target.
- Data Strategy & Architecture: Established robust data models, XDM schemas, and pipelines enabling seamless data ingestion, governance, and activation across AEP.
- Identity & Customer Profile Management: Developed strategies for identity resolution, profile stitching, and real-time customer profile for a unified view across channels.
- Integration & Ecosystem Enablement: Designed scalable integration frameworks connecting AEP with Adobe solutions, enterprise systems (CRM, ERP, DMP), and marketing automation tools.
- Governance & Compliance: Implemented data privacy, governance, and consent management frameworks within AEP ensuring compliance with GDPR, CCPA, and client requirements.
- Scalability & Performance: Architected solutions focused on scalability, resilience, and performance optimization for large-scale enterprise data and real-time interactions.
CDP Architect — Implementing CDP for Axis Bank, SBI Bank, Credit Agricole - Amiga Informatics (HCL Software)
(2024-04 - 2025-04)
- Led AI-driven customer segmentation, predictive analytics, and real-time personalization using HCL CDP, Tealium iQ, and Tealium AudienceStream.
- Designed and implemented Adobe Real-Time CDP (AEP) solutions, including data architecture, identity resolution, governance, audience segmentation, and integrations with CRM, analytics, and marketing platforms.
- Implemented third-party tracking pixels (Meta, Google Ads, LinkedIn, TikTok, CleverTap) ensuring privacy compliance with GDPR/CCPA.
- Provided solution architecture, strategic consulting, stakeholder presentations, and mentored junior consultants on Adobe CDP best practices.
- SBI, Axis Bank & Credit Agricole Projects: Spearheaded implementation of the world's largest data platforms for leading banks, enabling enhanced customer data unification, segmentation, and actionable insights at unprecedented scale.
- Security & Compliance Leadership: Championed data encryption strategies meeting global compliance standards, ensuring robust protection of customer data across systems and channels.
- Effective Team Leadership: Led a diverse team of professionals, empowering them to deliver complex projects while maintaining collaboration, innovation, and efficiency.
Sr. Digital Analyst — American Eagle CDP - Tredence Inc.
(2022-12 - 2023-05)
- Worked on Tealium CDP, Tealium iQ, Cloudera, and SAP, delivering end-to-end CDP implementations, data architecture, and strategic roadmaps aligned with customer data strategy.
- Led Tealium CDP implementation for American Eagle, integrating AdTech, CleverTap, and Unica to enable unified customer profiles, real-time audience activation, and cross-channel personalization.
- Implemented AI-driven use cases for predictive analytics, customer segmentation, and personalized marketing using machine learning.
- Ensured data governance and privacy compliance, collaborating with cross-functional teams to deliver scalable, business-focused CDP solutions.
Sr. Digital Analyst — Worked on Walmart, Porsche, L'Oréal - Express Analytics
(2018-06 - 2022-12)
- Managed server-side tagging, event forwarding, and server-to-server integrations using Tealium.
- Led a team of 21; managed performance evaluations, staffing, pay increases, promotions, and terminations.
- Worked on AEP CDP to create and maintain current and target-state data architectures; identified problems and initiated process improvements.
- Weighed the pros and cons of potential actions to make timely, well-informed decisions.
- Defined and managed standards, guidelines, and processes to ensure data quality; aligned technology solutions with data architecture principles.
- Liaised with Digital Strategy Managers (DSM) on overall CDP implementation solutions and supported technical documentation (SDR & Data documents).
Sr. Digital Analyst — Worked on Walmart, Porsche, L'Oréal - QuestionPro
(2017-09 - 2018-02)
Sr. Digital Analyst — Mastercard, North America region - Collabera
(2017-03 - 2017-09)
- Developed and executed digital marketing strategies across the USA, Canada, and Nordic regions to drive customer acquisition and revenue growth.
- Analyzed user journeys, campaign performance, conversion funnels, and ROI to optimize marketing effectiveness.
- Led A/B testing, landing page optimization, website SEO, and content strategy, including case studies and white papers.
- Managed social listening, influencer research, technical documentation, and identified new traffic and customer acquisition opportunities.
Digital Marketing Head - Anibrain
(2016-08 - 2017-02)
- Developed and executed digital marketing strategies for Anibrain, Anibrain Interactive, and Mocomi.
- Managed SEO, SEM/PPC, social media, content marketing, and website optimization to drive traffic, engagement, and conversions.
- Analyzed customer behavior and campaign performance to optimize targeting, segmentation, and ROI.
- Conducted keyword research, managed bid strategies, vendor coordination, and delivered data-driven optimization recommendations and performance reports.
Digital Marketing Head - Medha Edutainment Pvt. Ltd. (CYMPL Gaming Studio)
(2015-08 - 2016-05)
- Led mobile app marketing strategies to drive app downloads, user acquisition, retention, and mobile web conversions.
- Analyzed performance using Google Analytics, Adobe Analytics, and App Annie, optimizing campaigns through data-driven insights and A/B testing.
- Managed PPC, SEO, ASO, display, email, and social media advertising (Google Ads, Facebook, Twitter) to maximize ROI and brand growth.
- Collaborated with product and marketing teams to improve app visibility, campaign performance, and customer engagement.
Digital Marketing (Technical Head) - Eclate Media Solution
(2012-03 - 2015-08)
- Promoted from Senior Executive to Technical Head – Digital Marketing, leading digital strategy, team management, and project delivery.
- Managed SEO, PPC, SMO, ASO, lead generation, branding, and B2B/B2C digital marketing initiatives.
- Designed SEO-friendly websites, optimized conversion rates, and created executive dashboards and performance reports.
