Rashi Ladniya

Marketing Operations Specialist with 4+ years of experience planning and executing campaigns, leading automation workflows, and driving performance reporting for global luxury retail brands across APAC, EMEA, and NAM/LATAM. Adept at managing cross-functional teams, building audience segmentation strategies, and delivering data-driven insights that support business growth and marketing decisions.

Senior Campaign Analyst - Versatiletech

(2024-04)

• Led a team of 5 to build automation workflows supporting 150+ campaigns for luxury retail brands across 3 global regions
• Built and optimized multi-channel automation journeys leveraging WhatsApp, SMS, push notifications to drive user engagement
• Managed GTM operations for Fortune 500 clients through workflow automation, segmentation, and Salesforce CRM sync
• Partnered with marketing, sales, and product teams to define campaign objectives, align audience strategy, and drive execution
• Led behavioural marketing initiatives across APAC, EMEA, and NAM/LATAM to drive engagement, retention, and revenue growth
• Managed customer database hygiene - segmentation, deduplication, and suppression logic to maintain data quality
• Validated GA4 event tracking and automation triggers to ensure data integrity, attribution accuracy, and funnel conversion
• Monitored campaign KPIs – open rate, CTR, conversion rate, and lead engagement to guide real-time optimisation decisions
• Executed A/B testing across subject lines, send times, and segments to improve campaign performance and engagement
• Built multi-regional Power BI dashboards to track campaign performance and support data-driven marketing decisions
• Translated campaign data into stakeholder-ready reports with recommendations for strategy and budget optimisation

Campaign Operations Specialist - Cloudroute Solutions

(2022-11 - 2024-03)

• Executed campaign operations including list imports, email builds, programme setup, and quality assurance checks
• Identified and resolved gaps in campaign workflows and automation processes to improve operational efficiency and delivery speed
• Developed and optimised landing pages and lead capture forms to improve conversion rates and user experience
• Implemented UTM tracking framework across campaigns to standardise performance measurement, improve attribution accuracy
• Created campaign performance reports and dashboards presenting insights and recommendations to key stakeholders

Marketing Operations Specialist - TIBCO

(2022-02 - 2022-09)

• Integrated Marketo with Salesforce to enable seamless bi-directional data sync across marketing and sales teams
• Administered Marketo instance including programme builds, email templates, landing pages, list imports, and database management
• Conducted QA checks across emails, landing pages, and workflows to ensure accuracy and optimal campaign performance
• Delivered regional email performance reports and insights for APAC, EMEA, and NAM/LATAM marketing teams
• Supported global marketing teams by analysing campaign data and identifying optimisation opportunities across channels

Masters in Business Administration - Marketing - Lala Lajpat Rai Institute of Management, Mumbai (2020-06 - 2022-04)

Bachelor of Commerce - Deogiri College of Commerce, Aurangabad (2015-06 - 2018-05)