Akshay Dimri

Performance-focused Digital Marketing Specialist with 4+ years of experience driving lead generation for real estate brands through SEO, Google Ads, Meta Ads, and social media strategy. Skilled at managing full-funnel campaigns, optimizing ad spend, and building brand visibility across digital channels.

DIGITAL MARKETING SPECIALIST at TRUE DREAM REALTY (2025-08 – Present)

• Planned and executed Google Ads and Meta Ads campaigns targeting qualified property buyers, continuously optimizing bids, creatives, and audience segments to improve lead quality.
• Handled SEO keyword research, on-page optimization, meta tags, and local SEO.
• Developed and executed content calendars across Instagram, Facebook, and LinkedIn — covering property showcases, brand storytelling, and promotional posts — to grow audience reach and engagement.
• Designed ad banners, social media posts and promotional creatives using Canva and Photopea.

DIGITAL MARKETING EXECUTIVE at GLOBSTAY PRIVATE LIMITED (2025-03 – 2025-06)

• Ran lead generation ad campaigns on Google Ads and Meta (Facebook/Instagram) Ads to drive qualified inquiries.
• Collaborated with the sales team to streamline the lead-to-conversion pipeline, ensuring timely follow-ups and accurate tracking of campaign-sourced leads through the CRM.
• Monitored, updated, and managed CRM systems to track leads and measure campaign performance.
• Produced platform-specific ad creatives and social media visuals tailored to Globstay's brand identity and target audience.

DIGITAL MARKETING EXECUTIVE at AAKKSHH INFINITY PRIVATE LIMITED (2023-05 – 2024-08)

• Executed Google and Meta Ads campaigns with a focus on Call Ads to generate high-intent leads for real estate projects across Gurugram.
• Contributed to end-to-end digital marketing strategy execution, aligning paid, organic, and social efforts to support business development goals.
• Designed ad creatives, promotional banners, and social media visuals using Canva to support lead generation campaigns across platforms.
• Managed property listings across Housing.com, 99acres, and MagicBricks to maximize online visibility and lead enquiries.

SEO EXECUTIVE at JADE HOMES CONSTRUCTION (2020-01 – 2023-05)

• Executed off-page SEO strategies including link building, local business citations, and directory submissions to strengthen domain authority and improve organic search rankings.
• Conducted keyword research and on-page SEO optimization — including meta titles, descriptions, heading tags, and internal linking — to improve page rankings on Google Search.
• Tracked website performance using Google Search Console and Google Analytics to monitor keyword rankings, impressions, and organic traffic trends.
• Optimized website content, project pages, and URL structures for Jade Homes' construction projects, improving search engine crawlability and local visibility for construction-related keywords in Noida.

Digital Marketing in Digital Marketing – Udemy (2024)

Bachelor of Arts in Arts – Delhi University (2019)