Dev Wadhwa

Digital Marketing Specialist

Talent

DelhiMember since 26 May 2026

Google Ads – Search, Display, Shopping, PPCMeta Ads – Facebook & InstagramSEO – On-Page, Off-Page & TechnicalSEM & Performance MarketingConversion Rate Optimization (CRO)Keyword Research & Competitive AnalysisLanding Page OptimizationAudience Segmentation & Remarketing

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Google Ads – Search, Display, Shopping, PPCMeta Ads – Facebook & InstagramSEO – On-Page, Off-Page & TechnicalSEM & Performance MarketingConversion Rate Optimization (CRO)

About

Data-driven Digital Marketing Specialist with 1 year of experience in paid ads, SEO, and lead generation. Proven ability to develop and execute digital marketing strategies that drive measurable ROI, including 15x ROAS on Google Ads, 5x ROAS on Meta Ads, 100%+ eCommerce order growth, and 80% reduction in Cost Per Lead (CPL). Skilled in campaign optimization, A/B testing, CRO, audience targeting, and performance analytics using Google Analytics 4 and SEMrush.

Hands-on experience managing WordPress and Shopify websites for B2C and eCommerce brands.

Experience

Digital Marketing Executive - Fusion Design Studio - New Delhi, India

(2025-09 - 2026-04)

Spearheaded Google Ads paid search campaigns to achieve 15x ROAS through advanced keyword optimization, smart bidding strategies, and conversion-focused ad copy.
Drove 5x ROAS on Meta Ads (paid social) and scaled monthly eCommerce orders by 100%+ through audience segmentation, funnel optimization, and creative testing.
Executed on-page and off-page SEO strategies, ranking multiple high-intent keywords on Google Page 1 and increasing organic traffic through improved domain authority.
Optimized WordPress and Shopify landing pages using CRO best practices, improving user journey flows and directly boosting conversion rates.

Digital Marketing Intern - CareerGuide - New Delhi, India

(2025-04 - 2025-07)

On-site

Launched and managed 10+ Google Ads PPC campaigns, delivering a 150% increase in qualified lead generation within 3 months.
Analyzed campaign data and applied A/B testing, audience segmentation, and bid adjustments to reduce Cost Per Lead (CPL) by 80% while maintaining lead quality.
Leveraged AI tools (Freepik and Canva) to design high-performing creatives for Meta Ads, improving click-through rate (CTR) and overall campaign performance.
Collaborated on social media management for Instagram and YouTube, increasing audience engagement through targeted content and active community interaction.