Al Hasif K Backer

Results-driven Key Account Executive and Sales Management Professional with 15+ years of experience in FMCG, Food Distribution, Consumer Goods, Banking, Financial Services, Home Appliances, and Retail Sales across Oman, UAE, and India. Proven expertise in Key Account Management, Business Development, Channel Management, Trade Marketing, Distribution Management, Customer Relationship Management (CRM), Sales Operations, Revenue Growth, Market Expansion, and Strategic Planning. Demonstrated ability to achieve sales targets, negotiate commercial agreements, increase market share, and develop long-term customer relationships.

PROMOTED FROM TRADITIONAL TRADE EXECUTIVE → MODERN TRADE EXECUTIVE → KEY ACCOUNTS AND E-COMMERCE EXECUTIVE at MBRF – Oman (2018-01 – Present)

• Managed key customer accounts and retail channels to achieve sales and revenue targets.
• Negotiated trade agreements, pricing, and promotional activities with major customers.
• Secured product listings, shelf space, and promotional displays to maximize visibility.
• Developed strong relationships with distributors, retailers, and key stakeholders.
• Monitored sales performance and implemented strategies to increase market share.
• Coordinated with supply chain and marketing teams to ensure product availability.
• Executed merchandising standards and ensured planogram compliance across outlets.
• Analyzed sales data, KPIs, and market trends to identify growth opportunities.
• Prepared sales forecasts and managed inventory levels to meet customer demand.
• Managed key accounts for household products and home appliances.
• Achieved sales, distribution, and collection targets within assigned territories.
• Led and supervised merchandising teams to improve retail execution.
• Developed sales strategies and promotional activities to drive business growth.
• Conducted market analysis and identified new business opportunities.
• Organized exhibitions, product demonstrations, and promotional events.
• Strengthened relationships with retailers, distributors, and key customers.

KEY ACCOUNTS EXECUTIVE – HOUSEHOLD DIVISION at Life'N'Rich – Techorbit International LLC (2016-04 – 2018-11)

• Managed key accounts for household products and home appliances.
• Achieved sales, distribution, and collection targets within assigned territories.
• Led and supervised merchandising teams to improve retail execution.
• Developed sales strategies and promotional activities to drive business growth.
• Conducted market analysis and identified new business opportunities.
• Organized exhibitions, product demonstrations, and promotional events.
• Strengthened relationships with retailers, distributors, and key customers.

RELATIONSHIP OFFICER – PERSONAL FINANCE at Noor Bank – Premium Marketing LLC (2015-05 – 2016-02)

• Generated leads and acquired new customers for personal finance products.
• Achieved monthly and annual sales targets through consultative selling.
• Conducted customer needs assessments and product presentations.
• Developed and maintained long-term client relationships.
• Expanded business through networking, referrals, and direct sales activities.

AREA SALES MANAGER at KCM Appliances Pvt Ltd (2013-02 – 2015-03)

• Managed distributor and dealer networks across assigned territories.
• Developed and implemented sales plans to achieve revenue objectives.
• Led, trained, and mentored a team of sales executives.
• Expanded market coverage and improved channel performance.
• Conducted competitor analysis and market research.
• Maintained strong relationships with distributors and retail partners.

SENIOR BUSINESS CONSULTANT at Gargash Insurance Services LLC (2010-10 – 2012-01)

• Acquired new customers through networking, referrals, and direct sales activities.
• Promoted insurance and financial products to individual and corporate clients.
• Identified new business opportunities and increased customer acquisition.
• Maintained high standards of customer service and relationship management.

RELATIONSHIP OFFICER at American Express Middle East (2008-03 – 2010-08)

• Generated new business opportunities through prospecting and direct sales.
• Promoted premium financial products and services.
• Consistently achieved customer acquisition and sales targets.
• Delivered exceptional customer service and relationship management.

EVENT MANAGEMENT EXECUTIVE at Impresario Event Management Pvt. Ltd. (2006-07 – 2008-01)

• Coordinated event planning, customer engagement, and execution activities.
• Managed client communications and event logistics.
• Supported marketing campaigns and promotional activities.

Master of Business Administration (MBA) in Marketing – Mahatma Gandhi University (2004 – 2006)

Bachelor of Commerce (B.Com) – Mahatma Gandhi University (2002 – 2004)