Alhak S

Results-driven MBA candidate (Marketing & Finance) with 1+ years of progressive experience in B2B SaaS marketing and EdTech sales. Generated over Rs. 1 Crore in cumulative revenue across BYJU'S and Aakash Educational Services through consistent target achievement and high-performance consultative selling. Proven expertise in account-based marketing (ABM), lead generation, pipeline management, and digital campaign execution.

Hands-on experience with CRM platforms, marketing automation tools, and LinkedIn Marketing Solutions. Recognised as a top performer at BYJU'S and selected for internal transfer to Aakash Educational Services.

Account Based Marketing Intern at HighRadius Technologies (2025-08 – 2026-01)

• Designed and executed targeted ABM campaigns for enterprise B2B SaaS clients in the FinTech sector, contributing to a 20%+ increase in qualified pipeline over two quarters.
• Collaborated with the sales team to align marketing initiatives with quarterly revenue targets, improving lead-to-opportunity conversion rate by 15%.
• Managed and tracked campaigns across HubSpot and Salesforce CRM, reporting on ROI, MQL-to-SQL conversion, and prospect engagement metrics on a bi-weekly cadence.
• Created LinkedIn-based outreach sequences targeting C-suite personas at $50M+ revenue accounts, achieving a 35% open rate.
• Conducted buyer-intent research using 6sense and ZoomInfo to prioritise high-value accounts for outbound campaigns.

Business Development Associate at Aakash Educational Services Limited (2024-03 – 2024-07)

Selected via BYJU'S internal top-performer transfer programme

• Selected as one of the top-performing associates at BYJU'S and transferred to Aakash through a merit-based internal mobility programme.
• Contributed to a combined revenue of over Rs. 1 Crore across BYJU'S and Aakash through consistent high-value deal closures in the EdTech sector.
• Drove client acquisition through consultative selling, consistently achieving 100%+ of monthly revenue targets across all 5 months at Aakash.
• Built and managed a pipeline of 80+ prospects per month using data-driven outreach, structured follow-up cadences, and CRM-based tracking.
• Analysed competitor pricing and market trends, feeding positioning insights directly into the regional sales strategy.

Business Development Associate at BYJU'S (2023-10 – 2024-03)

• Managed the full B2C sales cycle for EdTech products across K–12 and competitive exam prep categories, with an individual weekly revenue target of Rs. 2 Lakhs.
• Achieved the Rs. 2L/week target consistently every week throughout the role, ranking among the top performers in the regional cohort.
• Built strong client relationships through needs-based consultative selling, resulting in high conversion rates and repeat referrals.
• Leveraged pipeline management and disciplined follow-up processes to exceed quarterly sales quotas.
• Collaborated with cross-functional teams (product, support, marketing) to enhance the customer onboarding experience and drive product adoption.

Business Development Trainee at BYJU'S (2023-07 – 2023-09)

• Completed an intensive training programme on EdTech sales methodologies, product knowledge, and consultative selling frameworks.
• Assisted senior associates with lead qualification, client communication, and pipeline development, demonstrating strong learning agility throughout.
• Transitioned to full Business Development Associate responsibilities within 3 months, ahead of the standard ramp-up timeline.

Master of Business Administration in Marketing & Finance – Chandigarh University (2024-08 – 2026-05)

Bachelor of Science in Physics – Jamal Mohamed College, Tiruchirappalli (2020-06 – 2023-05)