Aliza Khalil

I am an IT Graduate and a Performance Marketer specializing in Paid Acquisition, Technical Tracking, and Conversion Rate Optimization (CRO). Having trained intensively at the Institute of Emerging Careers (IEC) Islamabad, I focus on creating, auditing and scaling Meta and Google Ads campaigns for international e-commerce brands.

My expertise lies in diagnosing drops in store conversions, restructuring ad accounts for higher ROAS, and setting up bulletproof tracking systems (GTM & GA4). I bridge the gap between technical web development and data-driven marketing strategy to turn traffic into revenue.

Audited, restructured, and scaled Meta and Google Ads accounts for multiple international D2C and B2B brands to optimize ad spend and scale budgets efficiently.

Handled end-to-end Shopify and WordPress store optimization, focusing heavily on Conversion Rate Optimization (CRO), frontend user experience (UX), and funnel improvements.

Conducted comprehensive ad account audits for high-growth storefronts to identify audience targeting mismatches and creative fatigue.

Designed and deployed technical event tracking structures using Google Tag Manager (GTM) and GA4 to ensure flawless data logging and attribution.

Bachelor of Science in Information Technology (BSIT)

Certification: Advanced Digital Marketing & Performance Marketing — Institute of Emerging Careers (IEC), Islamabad