Brand Manager at Sony Entertainment Television (2021-12 – 2026-02)
Led brand strategy, integrated campaign planning and multi-platform execution for one of India's leading entertainment networks across fiction and non-fiction IPs
- Owned brand identity, campaign language, tone of voice and messaging frameworks across digital, on-air, OOH and collateral for marquee IPs including Kaun Banega Crorepati, Shark Tank India, Indian Idol, India's Best Dancer and India's Got Talent
- Translated show concepts and business objectives into actionable creative briefs and campaign guidelines, aligning promos, digital assets and audience outreach for fiction launches including Bade Achhe Lagte Hain, Ramayan, Barsaatein and Chhalang
- Built insight-led campaign narratives for new IP launches, balancing cultural relevance, platform-native storytelling and consistent positioning across consumer touchpoints
- Managed end-to-end campaign execution across TV, YouTube, Instagram, OOH, PR and digital, maintaining consistent positioning and high-quality creative delivery across platforms
- Aligned promo producers, content heads, digital teams and external partners to coordinate 360° rollouts, manage priorities and deliver campaigns on time and on brand
- Developed ATL/BTL and consumer-touchpoint assets that connected campaign strategy with execution from awareness through conversion
- Briefed and managed external creative and media agencies, coordinating feedback and timely delivery of high-quality campaign assets against brand guidelines and objectives
- Led on-ground activations and open auditions as integrated content opportunities, coordinating execution, media coverage and digital amplification
Group Account Director at Marching Ants Adv Pvt. Ltd. (2017-04 – 2021-12)
Creative-strategic leadership across high-visibility entertainment, OTT and lifestyle campaigns, from brief and planning through production and delivery
- Led end-to-end creative management for 30+ entertainment and OTT campaigns across Sony LIV, Amazon Prime Video and Discovery, coordinating briefs, stakeholders, production workflows and final delivery
- Played a central role in Sony LIV's 2020 platform relaunch, owning campaign strategy, TVC scripting, visual-identity rollout and agency coordination
- Developed integrated campaigns for Scam 1992, Undekhi, Avrodh and Gullak, managing creative briefs, stakeholder feedback loops and final asset delivery
- Managed campaigns for Jack & Jones, Vero Moda, ONLY and aLL, translating brand positioning into campaign AVs, shoots and social edits
- Created mood boards, directed shoots and maintained visual-quality standards across every creative output
- Supervised production across scripting, casting, directing, post-production and digital delivery, serving as the creative and operational owner from brief to completion
Sr. Marketing Manager at Facecraft Creatives & Models Pvt. Ltd. (2016-07 – 2017-03)
- Managed campaign shoots and creative direction for Dove, Fair & Handsome, Oppo and LG Purifiers, coordinating clients, talent and production delivery
- Oversaw Myntra fashion-talent shoots, developing the visual narrative, campaign aesthetics and mood boards
Sr. Manager at World Consulting & Research Corporation (2015-03 – 2016-06)
- Managed corporate and brand-reputation campaigns across sectors; developed award IPs and integrated storytelling for feature publications and events
Account Supervisor at FCB Ulka (2012-08 – 2015-02)
- Managed brand communication strategy for Zee TV, Zee Marathi, Zee Cinema and Zee Talkies
- Partnered with creative teams on channel launches, rebrands and topical promos, maintaining visual-identity consistency across consumer touchpoints
Manager- Business Development at Planman Marcom (2011-05 – 2012-07)
- Managed key client relationships and a service team across brand-profile and corporate-award IPs in India and international markets
Client Servicing Executive at Rediffusion-Wunderman (2010-03 – 2011-05)
- Supported lifestyle and BFSI accounts including Fila, Proline and Birla Sun Life, coordinating creative, strategy and media delivery
