Amit Modi

As an experienced SEO Analyst, I have gained extensive experience in SEO. I have worked with reputable agencies, collaborating with top management to ideate, implement, handle clients, and build strategies for execution. My expertise includes leading SEO teams and delivering a results-driven approach to clients.

Creative search marketing professional with around 11 years of experience managing online organic channels to achieve measurable top-line results. Throughout my career, I have worked with clients across various industries, including hospitality, retail, finance, real estate, publication, e-commerce, and restaurants. I have successfully managed SEO projects for clients in multiple geographic areas, including Australia, USA, UK, Switzerland, Germany, Japan, Israel, Singapore, Malaysia etc.

SEO Team Lead at Marastu (2024-04 – Present)

I am currently working with Marastu as the SEO Team Lead and handling all the SEO Clients, while also serving as the dedicated SEO Manager for Dentsu Singapore (April 2024 to October 2024). In this role, I collaborate closely with teams from Dentsu managing all of Dentsu's SEO clients.

• Leading and managing SEO projects for diverse international clients, including those from Australia, USA, UK, Switzerland, Germany, etc.
• Collaborating with cross-functional teams to develop data-driven SEO strategies.
• Managed project timelines, budgets, and resources to ensure efficient and effective delivery of SEO campaigns.
• Strategically allocated tasks and responsibilities based on team members' strengths and expertise.
• Coordinating with content creators, web developers, and marketing teams to ensure cohesive and consistent SEO efforts.
• Closely working with IT, design, and content teams to ensure SEO best practices are integrated into all website development and content creation aspects.
• Provided insights and recommendations for website content optimization.
• Ensured interlinking between pillar pages and cluster content to establish a clear content hierarchy and improve site navigation.
• Implemented effective Hreflang tags to optimize multilingual and multinational websites.
• Analyzed and improved website URL structures for better search engine visibility.
• Established KPIs, monitored progress, and provided detailed reports on SEO performance with company leaders and key team members.
• Ensured alignment with the latest SEO best practices and search engine algorithms.
• Maintained strong relationships with clients, providing regular updates, addressing concerns, and ensuring satisfaction with SEO services.
• Developed and executed effective link-building campaigns to increase domain authority and improve search rankings.

Sr. SEO Expert at OpenXcell (2023-01 – 2024-03)

• Handling strategic parts for all the in-house products of the organization.
• Currently, handling all the SEO-related things for the newly launched Bitcoin payment processor site.
• Working on in-house products to improve brand awareness and organic traffic.
• Closely work with top management to discuss the roadmap and regularly improve the result.
• Coordinating with content writers to build key content for the website so users (readers) can easily become aware of the product and better understand it.
• Coordinate with senior content writers to write content on cluster topics to increase brand/product awareness and organic traffic to the website.
• Looking into social media also improves social engagement through different social media.
• Closely working with a designer and content writer to revamp the website's landing pages.
• Monitor SEO traffic on a regular basis and track all the proven records after implementing key important things on websites like SEO Audits, Metadata, etc.
• Set KPIs, monitored progress, and provided detailed reports on SEO performance with company leaders and key team members.

Sr. SEO Analyst at Zignuts Technolab (2020-10 – 2022-11)

• Helping the top management create internal processes for timely execution of the day-to-day tasks.
• Responsible for the existing format of the documents to make them a better presentable format for the clients.
• Closely working with the SEO team to help them identify the loopholes in the following roadmap and help them rectify the same to achieve the client's targeted KPI.
• Training junior SEO executives and analysts.
• Responsible for getting a result for the client through all the on-page and off-page activities.
• Working with the top management and business development team on a regular basis improves the SEO results and attracts more clients.
• We track everything on a regular basis, such as GA, GSC, all the third-party tools, results in SERP, schema, etc.

Sr. SEO Analyst at Uplers (2018-04 – 2020-10)

• Played a vital role in developing digital marketing strategies on multiple retail projects and also for the agencies, from giving an estimation to onboarding with a well-defined project execution plan.
• As mentioned above, I have experience with clients across multiple industries, such as hospitality, retail, finance, real estate, online portals, event management, E-commerce, restaurant, education, health, and retail.
• Handled multiple KRAs as a Sr. SEO Analyst.
• Responsible for managing the overall campaign life cycle and achieving the client's business objectives per the client's KRA, as well as defined KPIs with mutual understanding.
• Manage and track all the month's deliverables and take a proactive approach so we can review each document and deliver it accurately and on time.
• Effectively communicating with clients to understand their expectations and requirements, creating an action plan to meet their goals within the specified timeline, and educating them as and when required for all the technical things.
• Awarded top performer in the 4th Quarter of 2019.
• Share knowledge and train junior SEO executives and analysts on all SEO-related things.

Sr. SEO Executive at Octos (2014-11 – 2018-03)

The company merged with Uplers

• Defined and implemented comprehensive digital marketing plans spanning search engine optimization, content marketing, and competitor analysis.
• Responsible for multiple KRAs to execute the campaigns and coordinate with the client.
• Responsible for the SEO campaign's success by supporting them with recommendations based on the latest SEO best practices.
• Responsible for charting project timelines, planning of action, and key performance indicators to measure campaign performance.
• Coordinated with cross-channel teams in kick-starting new campaigns for existing clients in a different channel.
• Trained in basic web implementations in CMS such as WordPress and Shopify.

Master of Computer Applications in MCA – KSV University (2013)

Bachelor of Computer Applications in BCA – KSV University (2010)

Higher Secondary Certification in Commerce – RBLD High School, Mansa (2007)