Jay Soni

With 10+ years of experience leading enterprise SEO strategies for B2B technology, telecom, and fintech organizations. Expertise in technical SEO, AI Search Optimization (GEO), international SEO, content strategy, authority building, and digital growth. Experienced in leading cross-functional initiatives and driving scalable organic search programs using data-driven decision-making and industry-leading SEO tools.

Lead SEO - Bankai Infotech Private Limited - Ahemedabad

(2023)

• Own and execute enterprise SEO strategy for Telecom and FinTech websites, aligning organic growth initiatives with business objectives and digital marketing goals.
• Plan and execute technical SEO initiatives including crawl optimization, indexability improvements, schema markup, XML sitemaps, robots.txt, and Core Web Vitals optimization.
• Perform keyword research, competitor analysis, and content planning aligned with business objectives.
• Execute on-page, off-page, and technical SEO best practices to improve organic visibility.
• Lead backlink acquisition, authority-building, and business listing initiatives to strengthen domain authority and improve brand visibility.
• Managed and optimized company profiles across business directories, partner ecosystems, and third-party platforms to improve brand visibility, authority, and lead generation opportunities.
• Collaborate with developers, content writers, designers, and marketing teams to implement SEO recommendations.
• Monitor website performance using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and Google Tag Manager.
• Support international SEO initiatives and optimize websites for multiple target markets.
• Prepare SEO performance reports and provide strategic recommendations to stakeholders.
• Stay updated with Google algorithm changes, AI search trends, and SEO best practices.

Sr. SEO Executive - The One Technologies - Ahmedabad, India

(2022-01 - 2023-02)

• On-page and off-page optimization of websites.
• Performing keyword research and analysis for better ranking
• Handling Clients project for all SEO activities like On-Page, Off-Page, keyword research etc.
• Maintaining our social media presence
• Making social media posts for our organization and posting on social media platforms(Facebook, LinkedIn, Twitter, Instagram)
• Planning Web, SEO/SEM, email, social media
• Checking form fill up in Microsoft Clarity.
• Finding opportunities for guest post.
• Manage and execute implementation of SEO strategy
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development
• Identify and implement strategies for increasing traffic through match type, long-tail keywords
• Perform Email Campaigns by using Mail Chimp & Zoho
• Managing Back-end like WordPress, Shopify, Magento for SEO

SEO Executive - Silver Touch Technologies Limited - Ahmedabad, India

(2019-12 - 2021-12)

• Managed SEO initiatives for three business websites targeting India, the UK, and the US, overseeing technical SEO, on-page optimization, content strategy, and organic search performance.
• Conducted comprehensive keyword research and search intent analysis to develop region-specific SEO strategies.
• Performed technical SEO audits, including crawl analysis, indexing optimization, XML sitemap management, robots.txt configuration, canonicalization, and structured data implementation.
• Planned and executed on-page SEO optimization, including title tags, meta descriptions, header hierarchy, internal linking, image optimization, and content recommendations.
• Collaborated with content writers to create SEO-friendly, user-focused content aligned with business objectives and target audiences.
• Executed off-page SEO initiatives, including backlink analysis, link-building strategies, and business citation management to improve domain authority.
• Monitored website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog, providing actionable insights and recommendations.
• Performed competitor analysis and identified opportunities to improve keyword rankings and organic visibility across multiple markets.
• Worked closely with developers to implement technical SEO recommendations and resolve crawl, indexing, and website performance issues.
• Supported website migrations, URL redirections, and SEO quality assurance to maintain search engine visibility.
• Optimized website performance by improving Core Web Vitals and ensuring adherence to SEO best practices.
• Prepared regular SEO performance reports and shared strategic recommendations with internal stakeholders.

Sr.SEO Executive - NCode Technologies, Inc. - Ahmedabad, India

(2018-10 - 2019-11)

• Developed comprehensive SEO strategies through in-depth keyword research, competitor analysis, and search trend evaluation to improve organic search visibility.
• Performed technical SEO audits, identifying and resolving issues related to crawlability, indexability, site architecture, duplicate content, canonical tags, XML sitemaps, and robots.txt.
• Optimized on-page SEO elements, including title tags, meta descriptions, header tags, URL structures, image optimization, and internal linking to enhance website relevance and user experience.
• Partnered with content teams to create and optimize SEO-focused website content, landing pages, blogs, and service pages based on keyword opportunities and user intent.
• Executed off-page SEO campaigns, including backlink analysis, quality link acquisition, directory submissions, and business citation management to strengthen website authority.
• Tracked and analyzed website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog, providing actionable insights for continuous optimization.
• Collaborated with web developers to implement technical SEO enhancements, improve website performance, and ensure SEO best practices were incorporated during development.
• Conducted regular website health checks, monitored algorithm updates, and implemented proactive optimization strategies to maintain long-term organic performance.
• Prepared SEO performance reports, monitored keyword rankings, and presented optimization recommendations to internal teams and project stakeholders.
• Ensured all SEO initiatives adhered to Google's Webmaster Guidelines while focusing on sustainable organic growth and improved user experience.

Sr.SEO Executive - Nsquare IT Digital Marketing Agency - Ahmedabad, India

(2016-10 - 2018-10)

SEO Executive - Digital Science Web Technology - Ahmedabad, India

(2015-07 - 2016-10)

B.Tech(CSE) - B.Tech in Computer Science & Technology - IGNOU Ahmedabad, Gujarat, (2011 - 2014)

Diploma in Information Technology - Nirma Institute of Diploma Studies, Nirma University, Ahmedabad, Gujarat, (2006 - 2010)

High School - C. M.

Thaker

High school, Naroda, Ahmedabad (Gujarat) GSEB, Gandhinagar (2005 - 2006)