Amitha Mohan

Experienced Digital Marketing Specialist with 5 years of experience in SEO, skilled in developing, managing, and executing successful digital marketing campaigns through strategic planning and comprehensive competitor analysis. Proven expertise in improving online visibility, driving organic traffic, and optimizing search engine rankings. Passionate about creative and detail-oriented content writing, with the ability to craft engaging content tailored for diverse audiences across multiple digital platforms.

SEO Mentor & Academic Lead - HARIS & CO ACADEMY CALICUT

(2025-08-11)

• Led and mentored students in SEO (On-page, Off-page, Technical SEO), improving practical implementation and project outcomes
• Designed and structured SEO curriculum, workshops, and training modules aligned with industry standards
• Monitored student performance using KPIs (engagement, attendance, project completion) and improved overall learning outcomes
• Conducted live sessions, mock interviews, and hands-on training to enhance real-world SEO skills
• Managed academic operations, coordinated with mentors, and ensured quality delivery of training programs
• Mentored students in On-page, Off-page, and Technical SEO with hands-on project guidance
• Guided learners in using tools like Google Analytics, Google Search Console, and SEO tools
• Supported students in real-world SEO implementation and interview preparation

Digital Marketing Executive - PACE MOVERS KUWAIT

(2025-01-01 - 2025-06-01)

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• Strategic SEO & Organic Growth: SEO initiatives for Pace Movers, Creation Burger, and Mada Eats, focusing on keyword optimization, local search visibility, and content strategy to significantly enhance organic traffic and online inquiries across diverse service/product categories (e.g. specialized moving, healthy meal delivery, food promotions).
• Targeted Social Media Management (SMM): SMM campaigns across key platforms for all three brands, developing engaging content (including Reels and visual assets), fostering community interaction, and executing targeted promotional strategies that boosted brand awareness and directly supported online sales for specific offers (e.g., Eid packages, loyalty programs).
• Performance-Driven Digital Content Creation: Produced high-impact digital marketing content, integrating SEO and SMM best practices, to elevate brand perception, drive website engagement, and increase conversion rates for Pace Movers, Creation Burger, and Mada Eats within the competitive Kuwaiti market.

SEO Analyst - HTIC GLOBAL

(2023-11-13 - 2024-12-14)

• Proficient in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, SpyFu, etc.
• Analyzed website performance data (traffic, conversions, bounce rate) to identify trends, opportunities, and areas for improvement.
• Generated SEO reports for stakeholders, presenting key insights, progress, and actionable recommendations.
• Utilized competitor analysis tools to identify market gaps and competitive advantages.
• Developed and optimized SEO-friendly content strategies, collaborating with content creators to produce high-quality, relevant, and engaging material.
• Implemented local SEO strategies (e.g., Google My Business optimization, local citations) to improve local search presence and drive foot traffic.
• Stayed updated with Google algorithm updates, industry trends, and best practices to adapt and refine SEO strategies.

Digital Marketing Executive - MYKARE HEALTH

(2022-06-20 - 2023-10-30)

• Proficiency in utilizing SEO tools such as SEMrush, Moz, and Google Analytics to analyze website performance and make data-driven optimization decisions.
• Demonstrated ability to develop and execute effective link-building strategies to improve website authority and search engine rankings.
• Strong understanding of technical SEO principles, including website structure, indexing, and schema markup implementation to enhance website visibility and user experience.
• Collaborated with content creators to ensure content is optimized for search engines and aligned with SEO best practices.
• Track and report on key SEO metrics, such as organic traffic, keyword rankings, and conversion rates.

SEO Analyst - ECTESSO

(2021-06-20 - 2022-06-18)

• Assisting in keyword research and competitor analysis.
• Supporting on-page optimization efforts, including content optimization and meta tag creation.
• Learning and implementing link-building strategies.
• Tracking and reporting on SEO performance metrics.
• Staying up-to-date with SEO trends and best practices.
• Collaborating with the marketing team on various projects

B.Sc. - Mathematics - BCM COLLEGE (2017 - 2020)

Higher Secondary - S.M.V.N.S.S KALLARA (2015 - 2017)