Anamika Singh

I am an experienced advertising and marketing professional with over 7 years of expertise in planning and executing high-impact marketing campaigns. I excel in leveraging cross-channel marketing techniques, optimizing PPC strategies, and maximizing ROI. My passion for data-driven marketing drives me to continuously improve strategies for enhanced brand visibility and sales performance

Sr. Associate at Tech Mahindra (2024-12 – Present)

A leading provider of information technology and business process outsourcing services

• Developing and executing comprehensive Amazon PPC strategies to drive sales, brand visibility, and market share on the platform
• Create and manage Amazon PPC campaigns including Sponsored Products, Sponsored Brand, Sponsored Display, optimizing for keywords, budget, G ads placements
• Managing and allocating advertising budget effectively to ensure maximum ROI, while monitoring daily, weekly, Monthly
• Handling more than 100s of accounts with a monthly average budget of RS. 10000000 approx

Sr. Search Executive at Virtual Employee Pvt. Ltd (2022-02 – 2024-02)

A service provider facilitating virtual employee management and digital marketing solutions

• Responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels to achieve specific marketing goals
• Expertise in platforms like Google Ads, Facebook Ads, Automation Marketing
• Individually handle team and client meetings
• Maintain report G dashboard
• Handling brands like Puma, Adidas in e-commerce, Godrej Properties in real estate, Narayana in healthcare

Search Paid Specialist at Technians Softech (2020-01 – 2022-12)

A digital marketing agency focusing on performance-driven marketing solutions

• Planned and executed new strategies to increase sales
• Met schedule using excellent planning and coordination skills
• Developed working knowledge of industry trends and improvements in processes

Digital Marketing Executive at Optimidea (2017-01 – 2019-12)

A digital marketing firm specializing in innovative marketing solutions

• Monitored campaigns to enforce adherence with agreed timeframes, budgets, and requirements
• Led the integration of a cutting-edge marketing automation platform, resulting in a 70% improvement in lead nurturing efficiency and a 25% increase in marketing-attributed revenue

PGDM-IT – Symbiosis Pune (2016-07 – 2018-06)

BCA – Ranchi Women's College (2013-07 – 2016-06)