Dipanshu Kaushal

Highly motivated and detail-oriented Performance Marketing (PPC) Executive with 8 months of hands-on agency experience in lead generation, paid advertising, and campaign management. Skilled in running and optimizing campaigns on Google Ads and Meta Ads, with a strong understanding of audience targeting, ad copywriting, and conversion tracking. Experienced in analysing data and improving campaign performance to achieve better ROI.

Possesses a strategic and analytical mindset for solving problems, along with strong communication and teamwork skills. Passionate about learning, implementing new ideas, and delivering effective marketing solutions to drive business growth in a competitive environment.

PPC Executive (Performance Marketing) at Digi Maniac (2025-09-14 – Present)

• Managed and optimized Google Ads & Meta Ads campaigns to generate high-quality leads and maximize ROI.
• Executed keyword research, audience targeting, and remarketing strategies to improve performance.
• Developed high-converting ad copies, creatives, and landing page improvements.
• Implemented conversion tracking (GTM) and monitored KPIs like CTR, CPC, CPA, and ROAS.
• Performed A/B testing and delivered data-driven insights through client reporting.

Surveyor at Water Services Subdivision (Jyotisar) (2023-08-23 – 2023-10-28)

• Experiences in Water Services Subdivision (Jyotisar)
• Assisted with levelling and chain surveying
• Prepared survey data and drawings
• Coordinated with engineers for accuracy

AutoCAD (2020-07-01 – 2022-10-02)

• Prepared AutoCAD survey drawings
• Drafted site layout plans
• Converted field data to CAD

Digital Marketing Course in Digital Marketing – DIGI MANIAC (2025)

Diploma in Civil Engineering – Haryana State Board Technical Education (2023 – 2024)

Draughtsman in Civil – National Council for Vocational Training (2021 – 2022)

Senior School Certificate Examination in English Core, Hindi, History, Computer Science, Geography – BR International (2019 – 2020)