Anant Kandari

MBA (Marketing & Operations | IMT Hyderabad) with ~1 year of brand & trade marketing experience at Nabil Foods — the #1 biscuits & snacks FMCG in Oman, holding 40%+ domestic market share (~USD 44M revenue), competing head-to-head against global giants like Mondelez, PepsiCo, and Nestlé across the GCC region (Oman, UAE, Saudi Arabia, Kuwait, Bahrain & Qatar). Proven track record in end-to-end brand management, NPD, consumer promotions, and trade activations. Passionate about building brands and driving business growth through sharp consumer insights and on-ground execution.

Assistant Brand Manager — Trade & Consumer Marketing at Nabil Foods (National Biscuit Industries Ltd.) (2025-06 – 2026-04)

#1 biscuit & snack brand in Oman | 40%+ market share | ~USD 44M revenue | Competing vs. Mondelez, PepsiCo & Nestlé across GCC

• Managed full brand lifecycle for multiple SKUs across GCC — from NPD and packaging design to trade listing, in-store activation, and consumer promotions.
• Led New Product Development for a new snack launch: designed packaging, conducted competitive benchmarking, finalized RSP, and executed phased listing starting with high-weighted MT and GT outlets.
• Executed 360° consumer promotions: negotiated pallet/display spaces, managed POSM production (pallet wraps, tent cards, shelf strips), coordinated distributor stock-in and factory dispatch — ensuring on-time, on-budget rollouts across all markets.
• Amplified secondary sales via influencer marketing campaigns (direct & agency-led) on social media, delivering measurable off-take uplift during promotional windows.
• Built annual GCC Trade Marketing Calendar and managed budget allocation across 6 markets and distributor partners — aligning all brand interventions with primary & secondary sales targets.
• Ran monthly business reviews with Country Sales Managers and distributors — tracked secondary sales data, resolved execution gaps, and drove focus on priority SKUs.
• Computed post-promotion ROI to evaluate trade spend efficiency and sharpen future investment decisions.

Sales & Marketing Intern at Greytip Software Pvt. Ltd. (2024-04 – 2024-06)

• Developed B2B sales collateral and go-to-market content for a leading HR & payroll SaaS platform; conducted market research to identify target segments.

Sales Intern at Techzor Pvt. Ltd. (2022-11 – 2023-01)

• Independently closed an ₹18 lakh B2B deal through value-based pitching and retailer-focused consultative selling.

MBA in Marketing & Operations – IMT Hyderabad (2023 – 2025)

BBA in Computer Aided Management – IIMT Delhi (2019 – 2022)