Content Operation - Associate
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Content Operations Executive and SEO Specialist with 5+ years of experience across technical SEO, on-page SEO, off-page SEO, and product data management, supporting scalable e-commerce and digital platforms. I specialize in link building, backlink audits, SEO audits, Google Search Console analysis, sitemap optimization, and product listing optimization, with a strong focus on improving organic visibility, indexing health, SERP performance, and CTR. My work is driven by data, accuracy, and structured workflows that enhance both search performance and user experience.
Currently at Edra Labs, I work on SEO and content operations, managing backlink profiles using SEMrush, resolving crawl and indexing issues through Google Search Console and Bing Webmaster Tools, and creating SEO-optimized category and listing content. I also support automation workflows using n8n and monitor internal systems to improve operational efficiency. Previously at EnFuse Solutions, I led Product Data Management (PDM) initiatives, developed data standards, conducted audits, and supported catalogue optimization, digital asset management, and competitive analysis across e-commerce platforms.
I enjoy working in roles that combine SEO, content operations, data quality, and automation, and I’m always keen to learn, optimize, and scale digital systems.
Results-driven E-commerce & Content Operations Associate with 5+ years of experience in large-scale catalog management, data optimization, and digital asset enhancement across online marketplaces. Proven expertise in managing and auditing 2+ lakh SKUs, executing high-volume product listings using PIM tools such as Inriver and Catalog 360, and leading product categorization across Bathroom & Kitchen, HVAC, PVF, and related industrial segments.
Skilled in SEO-focused content creation, data enrichment, keyword analysis, and performance tracking to improve product discoverability and user experience. Contributed to key website enhancements, including a Product Variant Selector and a dynamic Recommended Carousel feature, enabling personalized browsing and improved conversion journeys. Known for combining strong analytical thinking with operational execution, collaborating cross-functionally to drive scalable e-commerce growth, data accuracy, and marketplace performance.
Bachelor of Business Administration - BBA
