Aniketh M

Hands-on Project Coordinator with 10+ years of professional experience driving multi-disciplinary project delivery across digital operations, marketing, and cross-functional teams. Proven expertise in translating complex client requirements into structured sprint backlogs, allocating work across design, SEO, and content squads, and maintaining delivery momentum without operational silos. Certified in Google Project Management, Agile (Kanban) workflows, and AI workplace automation.

Project Coordinator (Assistant) at Xcedo Digital (2020-01 – Present)

• Keeping Projects on Track: Run day-to-day operations across multiple client accounts, connecting SEO, content, and design teams with outside freelancers so work gets delivered on schedule without getting stuck in silos.
• Zoho CRM Task Management & Delivery Tracking: Own task planning in Zoho CRM—assigning action items to team members, running regular follow-ups on work in progress, tracking task completion stages, and clearing blockers to hit every delivery deadline.
• Managing Full Google Business Profiles: Handle client GBP profiles end-to-end—optimizing listings, categories, products/services, weekly updates, photos, and Q&As to consistently drive real customer calls, website visits, and direction requests.
• Local Search & Citations: Run local citation cleanup and building using BrightLocal and Local Viking; fix duplicate listings, keep NAP data completely consistent, and submit to high-impact niche directories.
• Next-Gen Search (GEO & AEO): Build strategies to help clients get recommended directly inside AI answer engines like ChatGPT and Google AI Overviews.
• Practical AI Adoption: Use ChatGPT, Claude, and Gemini every single day for fast keyword clustering, content briefs, and audit prep, cutting down turnaround times across the entire team.
• Lead Pipelines in GoHighLevel: Build and manage client CRMs in GoHighLevel (GHL) to capture leads, set up automated follow-ups, and keep communication organized.
• Straightforward Client Reporting: Consolidate data from Google Analytics, GBP, and SEO tools into clean, easy-to-read dashboards via AgencyAnalytics and Metricool so clients and leadership clearly see the ROI.
• Mentorship & Operations: Help senior management with quarterly planning, review junior teammates' work, give constructive feedback, and onboard new hires on our workflows.

Sr. SEO Executive & Team Coordinator at Rise Solutionz (2015-01 – 2020-12)

• Managed SEO for a diverse portfolio of agency and in-house clients, handling technical execution, content direction, and off-page campaigns simultaneously across industries.
• Conducted deep-dive website audits covering crawlability, page speed, Core Web Vitals, schema markup, duplicate content, and internal linking, delivering actionable priority plans to clients.
• Built white-hat link profiles through targeted outreach, guest blogging, and citation campaigns, improving domain authority and keyword rankings measurably over time.
• Delivered keyword research and competitor gap analysis, regularly surfacing high-intent, low-competition opportunities that directly shaped content strategy and editorial calendars.
• Served as primary client contact, presenting monthly performance reports in plain language, managing expectation-setting conversations, and maintaining strong long-term relationships.
• Coordinated with development teams to implement technical SEO changes — structured data, canonicals, hreflang, redirects, and page speed improvements — with zero business disruption.
• Standardized team SOPs and mentored junior SEOs, cutting onboarding time and raising the baseline quality of deliverables across the team.

Operations Associate / Sales Promoter at WNS Global Services & Nokia (2012-01 – 2015-05)

• Operations Associate (WNS, 2014–2015): Managed data auditing, policy verification, and process reporting under rigorous SLA and accuracy benchmarks.
• Sales Operations (Nokia, 2012–2013): Managed customer inquiries, product demonstrations, and target logging with high service consistency.

MBA in Marketing – Mangalayatan University (2024-01)

B.A. in Political Science – YCMOU Nashik University (2013-01)