Creative Director | Elevating Brand Communication
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As a strategic creative leader and versatile art director, I leverage over 18+ years of experience to drive brand excellence through innovation. I am a concept-driven, multi-skilled creative professional.
With a bachelor's degree in applied art, my expertise spans Digital, Social Media, and Integrated Communications across diverse sectors including Retail, Finance, Real Estate, Hospitality, Insurance, and Lifestyle.
Currently serving as Creative Director at Fluidscapes Consultants, I lead a dynamic creative team and oversee all aspects of innovative development. I collaborate closely with cross-functional teams to deliver impactful campaigns.
Throughout my career, I have been recognised with multiple awards for my contributions to creative excellence. My tenure at Publicis Group provided invaluable experience and mentorship, shaping me into the collaborative and forward-thinking professional I am today.
Passionate about leveraging creativity and technology to shape the future of communication, I believe in crafting visually arresting narratives that engage audiences on deeper levels through conversations, visuals, emotions, and cutting-edge technology. Let's connect and explore ways to elevate brand communication to new heights together.
CREATIVE DIRECTOR-ART
Ventures Advertising, Mumbai - February 2025 to Present
Leading a team of Art Directors and Designers at Ventures Advertising, driving innovative brand campaigns and visual storytelling. Spearheading strategic creative direction to enhance brand engagement and impact. Collaborating cross-functionally to ensure high-quality execution across digital and traditional media.
Fluidscapes Consultants, Mumbai - May 2024 to February 2025
Led a diverse creative team of 15+ Art Directors, Video Animators, and Editors, playing a pivotal role in streamlining workflows by introducing new processes to enhance efficiency. Developed and implemented comprehensive brand guidelines to ensure visual consistency across various platforms for multiple brands. Furthermore, spearheaded creative strategies and oversaw day-to-day creative operations, delivering impactful digital communication.
Brand: Green Growth Consultancy, Mahindra EV, Mumbai Bank and more.
4AM Worldwide, Mumbai - November 2022 to April 2024
Led creative execution and New Business Development (NBD) initiatives for key brands. Managed a team of 8+ Art Directors, Visualizers, Video Animators, and Editors, ensuring high-quality output aligned with brand guidelines. Collaborated with the Creative Director (CD) and Chief Creative Officer (CCO) on strategy while mentoring talent and contributing to hiring efforts.
Brands: Brands: R-City Mall, R Mall, Mindspace Business Park, Trubore, Timezone, and more. Notable Awards
ORGANIC by MSL, (Publicis Groupe), Mumbai - April 2017 to November 2022
Led a dynamic team of 8 Art Directors and Visualizers under the guidance of MD, managing both digital and mainline mandates. Spearheaded impactful campaigns, offering strategic creative direction while optimising team performance. Facilitated cross-functional collaboration to enhance workflow efficiency and daily operations.
Played a crucial role in talent acquisition, team performance evaluations, and the standardisation of creative processes. Led brainstorming sessions, client meetings, and presentations, while conducting regular learning sessions to keep the team aligned with industry trends. Contributed significantly to new business pitch wins, securing agency growth, and receiving recognition for award-winning campaigns across both national and multinational brands.
Brands: PharmEasy, VFS Global, Pearl Academy, FGLI, Mondelez India, MagicBricks.com, Times Passion, MirrorTribe, Mahindra Cero, Randstad, IFB Fresh Catch, IFB Minute Meals, Ocean Spray Drinks, Pfizer, Mahindra Hariyali, IDBI Bank, BMGF, Ministry of Aayush India, Credai, SBUT, Monsanto India and more.
MSL (Publicis Groupe), Mumbai - May 2010 to March 2017
Joined MSL at its inception as an Art Director, working under the mentorship of the National Creative Director for over five years. Demonstrated strong performance, resulting in multiple promotions over time, which contributed to my career growth within the organisation. Led a team of 6 Art Directors and Visualizers, delivering high-impact creatives and award-winning campaigns.
Collaborated with cross-functional teams to streamline workflows, prioritise tasks, and ensure timely project completion. Recognised with awards for several prestigious campaigns, and had the opportunity to work with leading national and multinational brands throughout my tenure.
Brands: Reckitt Benckiser, Sony Pix, Burrp! Food Delivery App, JICA India, Future Learning, Glenmark,
Courtyard Marriott, Saint Laurn Hotel, ACC Cement, Fino Paytech, Rohan Lifescape, ADF Foods, IFFCO, etc.
SR. VISUALIZER
BrandWhiz, Mumbai - July 2007 to April 2010
At Brandwhiz, an independent and renowned creative consultancy, I led a team of 2 Visualizers, working closely with CD. I played a key role in pitch work and had the opportunity to direct my first photography assignment for ‘Adore Jewellery’ with the celebrated Gautam Rajadhyaksha. I handled both ATL and BTL projects for several prominent lifestyle brands, including Diamond Show, Adora Jewellery, Diti Jewellery, Gitanjali Gems, Swaranjali, ME, JL Morison, DiamondWorld.com, and more.
Vinegar Creatives, Mumbai - April 2004 to June 2007
At Vinager, I played a key role in assisting CD with the development and finalisation of campaigns and contributed to Business Development initiatives. Managed the creative requirements for Ram Ratna Group, a leading brand in the Cables & Wires sector, overseeing end-to-end ATL and BTL activities, including newsletters (KabelTalk) and communications for divisions like RR-Eubiq, RR-Shramik, and RR-Kabel. Other Brands: Amfico Shipping, Ornate Kitchen, Sai Maritime, GTC, City Girl Clothing, Radico Khaitan, etc.
Art Teacher Diploma,
Bachelor of Fine Arts (Applied Arts)
Post Graduate Diploma in Art Education
