Kimberly D'mello

Award-winning Creative Leader with rich experience in driving creative strategy, integrated marketing and transformation across Luxury Real Estate, Lifestyle, Hospitality, Travel, Beauty, FinTech and Premium sectors.

Strategic

Brand & Creative Director, specializing in positioning, visual identity, storytelling, omnichannel campaigns, customer experience and design-led innovation across digital, social, print, experiential, ATL, BTL, web and product.

Collaborative People

Leader, building high-performing teams, partnering with C-suite and cross-functional stakeholders and leading campaigns for Isprava, Kissht, Publicis Groupe, Lakmé, Kalpataru, Adani, Bajaj, Cottonworld and Sachin Tendulkar-led initiatives.

Luxury Branding

Specialist with expertise in luxury communication, design thinking, visual storytelling and consumer insight-led strategy, strengthening market positioning, customer trust and commercial impact. AI-enabled Consultant advancing innovation, AI adoption, workflow optimization and scalable design solutions.

Independent Luxury Creative Consultant at Independent (2026-01 – Present)

Advising brands on creative direction, brand strategy, visual identity and design enhancement through project-based consulting.

• Guiding brands on creative processes, storytelling, execution efficiency and AI integration to improve design outcomes.
• Leveraging AI-powered tools to accelerate ideation and enhance creative workflows.

Creative Head at Kissht (2025-05 – 2025-12)

Spearheaded the evolution of Kissht's visual and verbal brand identity across app, web, social, campaigns, partner integrations and ATL.

• Refreshed brand look while driving brand vision, tone evolution and seasonal communication strategies across festivals and product launches.
• Translated business goals across acquisition, retention and trust into emotionally resonant creative ideas; collaborated with leadership to position Kissht as an aspirational yet trustworthy fintech brand.
• Established a cohesive creative framework to align brand expression across consumer touchpoints, enhancing consistency and recognition.
• Leveraged Meta AI and Gemini for performance marketing awareness & development.
• Integrated AI-led creative workflows and emerging tools to enhance speed, innovation and efficiency across design processes.

Creative Lead at Isprava (2024-07 – 2025-04)

Directed premium brand identity development for Isprava's luxury real estate positioning; conceptualized creative solutions and presented ideas to internal teams.

• Collaborated with copywriters on content development for campaigns across web, mobile and print channels; oversaw conceptualization and execution of digital and print marketing materials and brochures.
• Shaped luxury brand communication through design-led storytelling, ensuring alignment with premium audience expectations.
• Elevated luxury real estate communication by developing premium visual systems aligned with high-net-worth audience expectations.

Senior Art Director at Publicis Groupe India (2018-08 – 2024-07)

Conceptualized and delivered industry-leading creative concepts aligned with brand objectives; conducted research on art trends, styles, methods, materials, media industries and lifestyle trends.

• Directed creative solutions and collaborated with teams and special project managers to develop campaigns across multiple brands.
• Mentored creative teams through ideation, visual exploration and execution of impactful communication solutions.
• Strengthened brand storytelling through trend-led creative direction, research-driven concepts and innovative design approaches.

Art Director at Onads Communication LLP (2017-12 – 2018-08)

Administered brand design and strategy initiatives while leading teams to deliver cohesive creative solutions.

• Managed client engagements from project conceptualization to completion, ensuring effective brand communication and execution.
• Strengthened client relationships through strategic design thinking and effective creative problem-solving.

Senior Visualizer at Pulp Advertising & Design (2017-06 – 2017-11)

Crafted luxury-focused brand storytelling, visual identities and 360° brand campaigns.

• Generated innovative ideas and creative solutions to enhance team performance and project outcomes.

Brand Partner at Vyas Giannitti Creative Pvt. Ltd. (VGC) (2015-03 – 2017-11)

Assessed brand presence, defined strategies and strengthened branding initiatives through design communication.

• Identified and pitched potential clients to build the company's brand and expand business opportunities.

Graphic Designer at UV Advertising & Retail Pvt. Ltd. (2012-06 – 2013-12)

Executed layouts, logo design, brand communication and marketing collaterals from concept to completion.

• Prepared instructions and guidance for teams assembling final layouts for printing.

Junior Graphic Designer at Encyclomedia Networks Pvt. Ltd. (2011-07 – 2011-12)

Designed compelling graphics and visual materials for marketing campaigns across various platforms.

• Developed on-brand visual elements including concept-driven layouts, catalogues, brochures, posters and promotional materials.

Creative Visualization Course in Creative Visualization – Manthan Creative School of Advertising (2014 – 2014)

Bachelor of Arts in Arts – St. Andrew's College, Bandra West (2011 – 2011)

Diploma in Visual Communication Arts in Visual Communication Arts – NIIT, Bandra West (2009 – 2009)