Animesh Gupta

Digital Content Strategist and YouTube SEO Specialist with 5+ years of hands-on experience in YouTube growth, content optimization, audience analytics, and performance strategy. Experienced in managing YouTube channels end-to-end, improving key channel KPIs, optimizing new and existing videos, and creating/editing content to improve reach, engagement, and discoverability.

YouTube SEO Specialist at 21K School (2026-06 – Present)

• Managed the YouTube channel end-to-end, including content uploads, publishing workflow, optimization, and ongoing performance tracking.
• Improved key YouTube KPIs through data-driven SEO, content optimization and audience-performance analysis.
• Optimized existing videos by improving titles, thumbnails, descriptions, tags, keywords, and overall metadata to increase discoverability and performance.
• Handle new video uploads and optimize content for viewer engagement, CTR, watch time, and reach.
• Create content calendar, edit video content and design/generate thumbnails aligned with content goals.

YouTube Channel Owner & Digital Content Strategist at Self-Employed (2020 – 2026-06)

• Managed and grew two successful YouTube channels with 328K and 287K subscribers.
• Created, published, and optimized video content based on viewer trends, analytics, and audience behavior.
• Planned ad placements and collaborated with brand partners while managing content performance.
• Analyzed performance metrics to improve traffic, audience engagement, and reach.

B.Tech in Computer Science – Greater Noida Institute of Technology (2020)

12th (Senior Secondary) – Little Flower House (2016)

10th (High School) – Dayawati Modi Academy (2014)