Robin T Shaji

Entertainment-focused digital strategist with hands-on experience in YouTube channel operations, content strategy, audience engagement, digital marketing, and release campaign execution across film and media projects. Experienced in working on trailers, teasers, songs, movie scenes, VFX breakdowns, behind-the-scenes content, and promotional rollouts with a strong understanding of audience behavior, content packaging, and entertainment-focused storytelling. Skilled in YouTube SEO, thumbnail optimization, A/B testing, YouTube Ads, Google Ads, audience retention strategy, metadata optimization, copyright operations, and analytics-driven content performance optimization.

Digital Strategist at Bhavana Studios (2019-01 – 2022-12)

• Led digital marketing and YouTube campaign strategies for Malayalam films including Kumbalangi Nights, Joji, Premalu, Thankam, and Palthu Janwar.
• Worked on trailers, teasers, songs, behind-the-scenes content, movie scenes, promotional videos, and digital release campaigns.
• Managed YouTube publishing workflows, metadata optimization, thumbnail optimization, and audience engagement strategies.
• Collaborated with OTT platforms including Amazon Prime Video and Disney+ for digital promotions and release support.
• Analyzed watch time, CTR, audience retention, and engagement metrics to optimize content performance.

Digital & Technical Strategy Consultant at Bhavana Release & Bhavana Studios (2022-01 – Present)

• Provided strategic consultancy for film release campaigns and entertainment-focused digital rollouts.
• Worked on YouTube content promotion, performance optimization, and audience-focused release strategies.
• Supported copyright operations, content protection workflows, and platform coordination.
• Managed promotional workflows under high-pressure theatrical and OTT release schedules.

Digital Strategy Consultant at Bahrain Based Creative Agency (2024-01 – Present)

• Worked as a digital strategy consultant supporting campaigns and digital growth initiatives for businesses across Bahrain.
• Handled digital campaigns and content strategy for Apple service provider, interior decoration solutions, building materials providers, and event management companies.
• Worked on audience engagement, content planning, digital promotion, and online growth strategies across multiple industries.
• Coordinated with creative teams and clients to execute platform-focused digital campaigns and marketing initiatives.

Co-Founder & Digital Strategy Consultant at Zycamo (2023-01 – Present)

• Co-founded a creative digital agency focused on digital growth, web solutions, and content marketing.
• Managed entertainment-focused digital campaigns and audience engagement strategies for clients.
• Handled campaign coordination, digital promotion, and online audience growth initiatives.

Bachelor of Arts – Amity University