Anirudh Modi

Google Ads campaigns (CPC, Search, Display) – Executed campaigns of budget 1 lakh/month of chemicals products like Anodizing, Rust preventive, Phosphating, Lacquer, automotive coatings and more LinkedIn Ads digital marketing campaigns - Spearheaded LinkedIn ads of budget 50k each for Chemical, Lubricant, Paints products like Surface conditioning, Plating, Anodizing SEO on-page and off-page for website to boost organic traffic to landing pages

Corporate Communication Manager - Chemicals, Paints, Lubricants Division at Grauer and Weil (India) Limited – Growel (2024-12 – Present)

• Google Ads campaigns (CPC, Search, Display) – Executed campaigns of budget 1 lakh/month of chemicals products like Anodizing, Rust preventive, Phosphating, Lacquer, automotive coatings and more
• LinkedIn Ads digital marketing campaigns - Spearheaded LinkedIn ads of budget 50k each for Chemical, Lubricant, Paints products like Surface conditioning, Plating, Anodizing
• SEO on-page and off-page for website to boost organic traffic to landing pages
• SEO optimized content management of blogs based on Anodizing, Lubricants, Lacquer and more
• Tools used – Google Keywords planner, Google Analytics, Google Search Console
• SEO tag management – Canonical, Title tag, meta description, Head tags H1, H2, H3, Alt tags, Schema tag and XML sitemap generation. Optimizing Mobile SEO
• Lead Management – Lead generation via paid ads of Google and LinkedIn

SEO Specialist at Great Learning Education Services Pvt Ltd (2022-10 – 2024-12)

• SEO strategy both on-page and off-page seo for the edtech website
• Tools used – SEMrush, SPYfu, Google Analytics, Google search console, Google page speed insights, ChatGPT
• SEO tag management – Canonical, Title tag, meta description, Head tags H1, H2, H3, Alt tags, Schema tag and XML sitemap generation. Optimizing Mobile SEO
• Improved inbound organic search traffic volume and organic leads via on-page SEO and blogs
• Drove targeted and loyal traffic to a website by off-page backlinking and link building activities
• Writing powerful CTA to convert customers and maximize ROI. Improved URL structure of the website
• Blog execution and SEO based blog content and optimization with content management
• Metrics tracking of users, news users, avg session time, conversion, bounce rate, customer navigation, google ads, pages/session, customer behavior, geo traffic

SEO – Assistant Manager at Wellness Forever Medicare Ltd (2022-02 – 2022-10)

• SEO and ASO best practices to increase traffic & website optimization
• Managing On –page & Off-page SEO strategy, technical SEO for e-commerce FMCG E-commerce business
• Updated google my business GMB pages for all stores
• Managing content building of website blogs, listicles, email, social media
• Tools worked on Google Analytics, Mo Engage, Google Search Console, SEM Rush, Google Ads
• MoEngage –Creating push notification, SMS, email campaigns of FMCG
• Mobile App promotions, app banner uploads & product offer list. A/B testing
• Drive digital marketing campaigns & co-ordinate with digital agency for monthly report tracking of e-commerce

Catchment Marketing Associate at Croma – A TATA Enterprise (2017-04 – 2022-02)

• Executed in-store branding of acrylic, flex, banner, lit standee and other POS material for all Mumbai Croma stores with the help vendor and printing agencies
• Strategizing retail store offline marketing campaigns and VM Visual Merchandising campaigns
• Strategizing store marketing BTL activations. Space on hire SOH – Pitching to brands on SOH for retail stores
• BTL – RWAs, lift branding, Kiosk setup and demo, voucher distribution at theatres, petrol pumps and more
• Conducting store marketing audits and POS material for all Mumbai based Croma stores
• Monitor key KPIs of stores sales, BTL activation ROI impact and Out of Home OOH advertising
• Agency management for instore branding, printing, OOH, store marketing collaterals
• Catchment store marketing with area pin-code targeting to increase footfall to Croma stores
• Handling digital google my business account of all stores
• Mall activation, mall branding, mall events wherever Croma stores are present

Relationship Executive at Future Retail Limited - Hometown Brand (2014-09 – 2017-04)

• Retail store sales of large format. Dealing with turnkey residential HNIs home solutions projects
• Achieved store sales and targets after pitching products and services by Hometown brand
• Store floor management, updated prices, staff management, handled customers
• BTL store activations and agency management. Managing sales promotions, loyalty offers, catchment analysis
• Achieved monthly target of in-store sales of 80 lakhs
• Store floor management stock counting and Visual Merchandising of large format store of 55,000 sqft
• Stores sales – Achieved 3 lakhs monthly store sales of furniture, modular kitchen, furnishing products
• Managing staff of sales associates and departmental managers
• Retail stores sales to big ticket customers, post-sales support and remarketing to existing customers

Post Graduate Diploma in Management (PGDM) in Marketing – Thakur institute of Management Studies and Research (2013-01)

Bachelor of Engineering in Electronics and Communications – Atharva College of Engineering, University of Mumbai (2010-01)

Advanced Digital Marketing Certification in Digital Marketing – Narsee Monjee Institute of Management, Mumbai (2018-01)

Digital and Social Media Marketing Certification in Digital and Social Media Marketing – IIM-Ahmedabad (2019-09)