Program Manager – Content & Knowledge at Piramal Foundation (2023-04 – 2026-01)
- Led content strategy for over 50 annual publications, enhancing brand visibility and stakeholder engagement through effective storytelling and copywriting.
- Optimized editorial processes, resulting in a 30-40% reduction in leadership review cycles and a 25-35% decrease in rework.
- Partnered with senior leadership to craft high-impact B2B donor and stakeholder communications, translating complex programmatic insights into accessible narratives.
- Served as the operations anchor for more than 10 teams, improving first-draft quality and accelerating go-to-market timelines.
- Designed and implemented recurring newsletters and content series, fostering cross-departmental contributions and improving communication cadence.
Content Strategist at Digitale | BCC United (2021-06 – 2023-03)
- Engineered multi-channel content strategies for software, manufacturing, retail, hospitality, and lifestyle clients, ensuring alignment with specific marketing objectives.
- Oversaw integrated content production across blogs, website copy, social media, and campaigns, enhancing brand visibility and engagement.
- Crafted data-driven content strategies utilizing HubSpot insights, effectively aligning content with audience behavior patterns to improve reach.
- Analyzed campaign performance through HubSpot, focusing on engagement metrics and customer journey data to refine and optimize content effectiveness.
Assistant Manager – Content Writing at Ramoji Film City (2019-05 – 2021-05)
- Created engaging content for integrated marketing materials, including brochures, emailers, website content, and video scripts, enhancing brand storytelling.
- Analyzed marketing performance in HubSpot to track campaign effectiveness and conversion metrics, driving data-informed decisions.
- Optimized email campaign timing using dashboards, resulting in improved ROI through strategic content deployment.
- Coordinated cross-functional teams to ensure brand consistency across online and offline channels, supporting cohesive marketing communications.
Marketing Content Specialist at Prowess Publishing (2018-01 – 2018-12)
- Engineered automated drip campaigns in KEAP/Infusionsoft, utilizing behavioral triggers and multi-stage nurturing sequences to enhance lead engagement.
- Managed CRM operations in SugarCRM, ensuring data integrity and facilitating a seamless marketing-to-sales handoff that improved conversion rates.
- Analyzed HubSpot campaign performance metrics, focusing on engagement and conversions to refine strategies and optimize ROI.
- Created diverse B2B and B2C marketing content, including case studies, white papers, and blogs, to support brand communications and client acquisition.
- Led cross-functional teams in executing targeted social media and email advertising campaigns, driving brand awareness and customer engagement.
Content Writer & Visualiser at UrsDigitally (2016-01 – 2016-12)
- Developed engaging B2B and B2C marketing content, including case studies, white papers, and blogs, to enhance client acquisition efforts.
- Designed and implemented automated drip campaigns in KEAP/Infusionsoft, utilizing behavioral triggers for effective multi-stage nurturing.
- Managed CRM operations in SugarCRM, ensuring data integrity and facilitating smooth transitions between marketing and sales teams.
Content Writer at Launchpad E-Services (2014-01 – 2014-12)
- Created compelling B2B and B2C marketing content, including case studies, white papers, social media posts, press releases, and blogs to enhance client acquisition.
- Designed and implemented automated drip campaigns in KEAP/Infusionsoft, utilizing behavioral triggers and multi-stage nurturing sequences to improve engagement.
