Avinanda Bose

Branding and marketing communications professional with 11+ years of experience in content strategy, corporate storytelling, and campaign execution. Skilled in branding and marketing communications across B2B and B2C environments, content development for various platforms, and storytelling for diverse audiences. Proven track record in campaign planning and performance optimization using HubSpot.

Led content strategy across 50+ annual publications, cutting leadership review cycles by 30-40% and rework by 25-35%.

Program Manager – Content & Knowledge at Piramal Foundation (2023-04 – 2026-01)

• Led content strategy for over 50 annual publications, enhancing brand visibility and stakeholder engagement through effective storytelling and copywriting.
• Optimized editorial processes, resulting in a 30-40% reduction in leadership review cycles and a 25-35% decrease in rework.
• Partnered with senior leadership to craft high-impact B2B donor and stakeholder communications, translating complex programmatic insights into accessible narratives.
• Served as the operations anchor for more than 10 teams, improving first-draft quality and accelerating go-to-market timelines.
• Designed and implemented recurring newsletters and content series, fostering cross-departmental contributions and improving communication cadence.

Content Strategist at Digitale | BCC United (2021-06 – 2023-03)

• Engineered multi-channel content strategies for software, manufacturing, retail, hospitality, and lifestyle clients, ensuring alignment with specific marketing objectives.
• Oversaw integrated content production across blogs, website copy, social media, and campaigns, enhancing brand visibility and engagement.
• Crafted data-driven content strategies utilizing HubSpot insights, effectively aligning content with audience behavior patterns to improve reach.
• Analyzed campaign performance through HubSpot, focusing on engagement metrics and customer journey data to refine and optimize content effectiveness.

Assistant Manager – Content Writing at Ramoji Film City (2019-05 – 2021-05)

• Created engaging content for integrated marketing materials, including brochures, emailers, website content, and video scripts, enhancing brand storytelling.
• Analyzed marketing performance in HubSpot to track campaign effectiveness and conversion metrics, driving data-informed decisions.
• Optimized email campaign timing using dashboards, resulting in improved ROI through strategic content deployment.
• Coordinated cross-functional teams to ensure brand consistency across online and offline channels, supporting cohesive marketing communications.

Marketing Content Specialist at Prowess Publishing (2018-01 – 2018-12)

• Engineered automated drip campaigns in KEAP/Infusionsoft, utilizing behavioral triggers and multi-stage nurturing sequences to enhance lead engagement.
• Managed CRM operations in SugarCRM, ensuring data integrity and facilitating a seamless marketing-to-sales handoff that improved conversion rates.
• Analyzed HubSpot campaign performance metrics, focusing on engagement and conversions to refine strategies and optimize ROI.
• Created diverse B2B and B2C marketing content, including case studies, white papers, and blogs, to support brand communications and client acquisition.
• Led cross-functional teams in executing targeted social media and email advertising campaigns, driving brand awareness and customer engagement.

Content Writer & Visualiser at UrsDigitally (2016-01 – 2016-12)

• Developed engaging B2B and B2C marketing content, including case studies, white papers, and blogs, to enhance client acquisition efforts.
• Designed and implemented automated drip campaigns in KEAP/Infusionsoft, utilizing behavioral triggers for effective multi-stage nurturing.
• Managed CRM operations in SugarCRM, ensuring data integrity and facilitating smooth transitions between marketing and sales teams.

Content Writer at Launchpad E-Services (2014-01 – 2014-12)

• Created compelling B2B and B2C marketing content, including case studies, white papers, social media posts, press releases, and blogs to enhance client acquisition.
• Designed and implemented automated drip campaigns in KEAP/Infusionsoft, utilizing behavioral triggers and multi-stage nurturing sequences to improve engagement.

Master's in Journalism & Mass Communication – Visva-Bharati University (2012-01 – 2014-12)

Bachelor of Arts in English Literature – Calcutta University (2010-01 – 2012-12)

Course in Marketing Communications for Professional Marketers – Udemy (2023-01 – 2023-12)

Course in Google Analytics for Beginners – Google Analytics Academy (2020-01 – 2020-12)