Anjali Sharma

Dynamic and innovative UX/UI Designer with a strong focus on creating user-centric digital experiences. Passionate about leveraging design to drive business growth in the travel and technology sectors, aiming to enhance user engagement and satisfaction.

Senior UX/UI Designer at Fareportal pvt. ltd. (2026-07 – Present)

• Led the end-to-end UX/UI architecture for the flight seat-map redesign, driving the project from user research and complex scenario mapping to the current A/B testing phase to optimize selection conversions.

UX/UI Designer at Fareportal pvt. ltd. (2024-01 – 2026-06)

• Spearheaded the design of high-revenue ancillary products including travel insurance, seat selection, and baggage upsells, driving a 104% increase in insurance sales and significantly improving overall booking profitability.
• Redesigned the CheapOair flight seat-map experience, improving usability and seat selection conversion, generating an incremental USD 8M in additional revenue.
• Conceptualized and delivered the end-to-end booking confirmation experience across multiple OTA platforms CheapOair, OneTravel, and Insanely Cheap Flights resolving 100+ complex design scenarios within one month and enabling measurable post-launch business impact.
• Led the redesign of the core flight booking journey (Review → Traveller Details → Seat Map → Payment), introducing modern UI patterns, improving visual hierarchy, and eliminating UX inconsistencies to enhance user decision-making.
• Implemented data-driven UX optimizations across the booking funnel, resulting in a 3.8% increase in overall ticket conversion, including travel protection (+21.8%), baggage purchases (+13.28%), and flexi-ticket bundles (+117.7%).
• Transformed the payment experience through friction-reduction strategies and improved information architecture, significantly decreasing checkout drop-offs and increasing successful ticket purchases.
• Contributed to the enterprise design system transformation, helping standardize scalable UI components and interaction patterns through advanced Figma implementation and research-driven design improvements.

UX/UI Designer at Travmigoz (2023-01 – 2024-06)

• Designed the website, mobile site, and app from scratch for a travel-tech startup.
• Contributed to branding with banners and creative assets, ensuring consistency across platforms.

Graphic Design Intern at Whrrl Fintech Sol. (2022-01 – 2022-03)

• Created illustrations, brand logos, brochures, NFTs, and social media creatives for the fintech brand.
• Designed creatives and banners for Brú Finance, a sub-brand.

Bachelor of Design in Design – Netaji Subhas University of Technology, Delhi (2020 – 2024)