Anuradha Mathuria

Performance Marketing & Digital Manager with 4+ years of experience across international & domestic B2B & D2C lead generation, paid advertising, SEO, content marketing, website management, and integrated marketing. Experienced in managing Pan-India digital marketing for electric 2-wheeler manufacturing, spanning B2B/D2C lead generation, dealer & distributor marketing, paid campaigns, sales coordination, and creative strategy. Track record of delivering 8,707 leads and ₹4 Crore in revenue from a ₹15 Lakh ad spend within 12 months.

Core Strengths: Data-driven campaigns • Lead Generation • Sales Coordination • Creative Strategy • Dealer/Distributor Marketing • Online & Offline Marketing

DIGITAL MARKETING MANAGER at BU4 Auto – Electric 2-Wheeler Manufacturing Company (2026-04 – 2026-09)

• Lead Pan-India B2B and D2C lead generation through Meta Ads and Google Video Ads — campaign planning, audience targeting, budget allocation, optimization, and performance analysis.
• Generated 3,000+ B2B leads within 4 months on ~₹3.5 lakh ad spend, contributing to ₹2 crore+ in sales.
• Coordinate with dealers, distributors, and sales teams to align digital campaigns with business goals and improve lead quality.
• Manage company website operations, SEO, keyword research, blogging, Google Search Console and Google Analytics to grow organic visibility.
• Partner with the creative team on performance-oriented ad creatives and promotional campaigns; coordinate offline marketing (print, FM radio).
• KEY ACHIEVEMENT 3,000+ B2B leads | ₹2 Cr+ sales | ~₹3.5 lakh ad spend

DIGITAL MARKETING MANAGER at Amin Migration LLP (2024-11 – 2026-04)

• Led full-funnel digital marketing across Meta Ads, Google Ads, SEO, social media, and content channels.
• Executed International B2B campaigns targeting Canada and B2C campaigns across Gujarat via Meta Ads.
• Generated 8,707 qualified leads and ₹4 Crore in revenue from a ₹15 Lakh ad spend within 12 months.
• Formulated SEO strategies and managed Google Business Manager & Profile to drive local (Gujarat) and international organic visibility.
• Collaborated with creative and web teams to build high-converting landing pages and optimized CPL, CTR, and lead quality.
• KEY ACHIEVEMENT 8,707 leads | ₹4 Cr revenue | ₹15 lakh ad spend

DIGITAL MARKETING EXECUTIVE & COORDINATOR at Shree Shaligram International (2022-02 – 2024-11)

• Managed SEO, keyword research, on-page SEO, website content, and YouTube optimization.
• Supported social media, content creation, email marketing, and paid digital campaigns.
• Monitored campaign performance and assisted in reporting, analysis, and campaign planning.

DIGITAL MARKETING INTERN at Four Feathers Group (2019-01 – 2019-08)

• Managed Instagram, LinkedIn, Facebook, Pinterest, X, and Threads; planned content calendars, created engaging posts, handled audience interactions, and leveraged social media trends to improve brand visibility and engagement.

MBA in Finance & Marketing – Jayoti Vidyapeeth Women's University, Jaipur

B.Com in Marketing & Brand Management – Dr. Bhim Rao Ambedkar University, Agra

Diploma in Digital Marketing – Ahmedabad School of Digital Marketing