Ankit Choudhary

Performance Marketing Specialist with 3+ years of experience in planning, managing, and optimizing Google Ads and Meta Ads campaigns for both Lead Generation and eCommerce brands. Experienced in managing ₹5M+ monthly ad spend, implementing Google Tag Manager (GTM) for website conversion tracking, and optimizing campaigns to achieve higher ROAS while reducing CPA. Also the Founder of Sundaybazzar, a dropshipping brand, where I successfully achieved and maintained a 6.5 ROAS through Meta Ads.

Senior Performance Marketing Executive - The Brand Bee

(2025-05)

• Communicate with clients and explain the marketing strategies planned for their brands. Manage campaigns for clients like Kumon (Online Learning Center), MNB Build Fab (Real Estate), Miorah (Footwear eCommerce), Sleepwell (Local Store Visits), and others.
• Set up and manage proper website tracking for Shopify, WordPress, and custom-coded websites for both lead generation and sales campaigns, including Server-Side Tracking when required.
• Managed ₹5M+ monthly ad budget across Google Ads and Meta Ads.
• Managed all access to Google Ads, Meta Ads, GTM, GA4, GMC, and GMB. Including creating new accounts when required.
• Suggested ad copies, creatives, and Reel ideas based on market trends to improve lead quality and sales.
• Performed Conversion Rate Optimization (CRO) for multiple brands to increase conversions.

Paid Media Executive - Ichelon Consulting Group

(2024-03 - 2025-04)

• Managed Google Ads campaigns, including planning and optimization for lead generation.
• Managed Meta Ads campaigns focused on lead generation.
• Created custom audiences to improve campaign performance.

Associate - Radisson Hotel

(2023-07 - 2024-03)

• Created and optimized Google Ads campaigns.
• Analyzed competitors and conducted market research to identify the latest trends.

Paid Media Intern - The Perfectionist

(2023-04 - 2023-06)

• Conducted keyword research using Google Keyword Planner.
• Prepared daily and monthly campaign performance reports.

Founder (Dropshipping) - Sundaybazzar.in

(2025-02 - 2025-03)

• Built and launched Sundaybazzar.in website on Shopify.
• Managed product sourcing, store setup, product listings, and basic website management.
• Achieved and maintained a 6.5 ROAS through Meta Ads.
• Created AI-generated UGC creatives for better conversions.
• Managed shipping, order fulfillment, and customer updates.

Degree - Lingaya's Vidyapeeth (2024)

Class 12 - Odisha Board (2021)

Class 10 - ICSE Board (2019)