Shahrukh Khan

Performance Marketing Specialist with 4 years of hands-on experience in scaling brands through Meta (Facebook & Instagram) Ads. Skilled in driving high-quality leads, increasing sales, and building brand awareness across the Travel, Digital Marketing Agency, and Agriculture sectors. Proven expertise in campaign optimization, audience targeting, creative strategy, and performance analysis to maximize ROI and accelerate business growth.

Digital Marketing Asst Manager - Travel Beak & RiseWeb Media - Noida, India

(2025-09 - 2026-06)

• Managed and optimized Facebook Ads, generating 60–80 high-quality leads daily, significantly improving CPL and ROAS.
• Handled 3–4 client ad accounts at Riseweb Media, consistently delivering 3x ROAS with efficient cost optimization.
• Successfully boosted in-house sales by 10% through strategic campaign management and lead quality improvement.

Social Media Marketing Assistant - TV27 News - Noida, India

(2023-11 - 2025-02)

• Scaled Instagram following to 125K+ in 6 months through viral content creation and audience engagement strategies.
• Achieved a consistent monthly reach of 25M, establishing a dominant brand presence on social media.
• Directed content management initiatives as a Social Media Assistant to drive high-volume organic traffic.

Social Media Marketing Executive - KJ - Delhi, India

(2022-05 - 2023-10)

• Managed multi-client Facebook Ads campaigns, achieving 15+ Cr. monthly reach on organic base in facebook.
• Reduced monthly ad spend from ₹80K to ₹55K while maintaining a consistent 3x ROAS.
• Developed and executed comprehensive creative strategies to lower CPL while improving lead quality.

Social Media Intern - KJ - Delhi, India

(2021-10 - 2022-04)

• Supported the social media team in content creation and daily account management.
• Assisted in the foundational execution of ad campaigns and performance tracking.

B.Com (Hons) - Marketing - SOL Delhi University (2024-03)

Digital Marketing Course - Performance Marketing and Digital Strategy - Digiperform (2021-07)