Senior Engineering Manager — Marketing Technology (MarTech) - Docusign
(2024-07)
- Architect and own Snowflake-backed data pipelines that consolidate customer signals from multiple sources into unified profiles — the foundational AI-ready data infrastructure enabling intelligent segmentation and personalised outreach at enterprise scale.
- Lead cross-continental engineering teams (Bengaluru ↔ San Francisco) building the marketing intelligence platform powering Docusign's global customer engagement; define team structure, hiring roadmaps, and career development paths for engineers and leads.
- Partner with Product, Data Science, and Business stakeholders to translate retention and personalization goals into observable, reliable platform services — driving alignment across org boundaries at a 16,000-person public company.
- Champion data pipeline quality, observability, and SRE practices across the MarTech platform, ensuring platform uptime and data fidelity for downstream AI-powered use cases.
Software Engineering Lead - LatitudePay Asia
(2023-07 - 2024-05)
- Built real-time data flows between high-volume financial transaction systems and marketing automation layers, enabling behavioral signal capture at sub-second latency for downstream personalization use cases.
- Owned data pipeline reliability and security compliance under strict regional regulatory requirements (BNPL/FinTech), maintaining 99.9%+ data accuracy across ingestion and activation layers.
- Led a high-ownership engineering pod focused on real-time processing, system reliability, and cross-platform data integration — delivered on-time in a high-regulation environment.
Lead Engineer — Retention & MarTech - PropertyGuru Group - Singapore
(2021-02 - 2023-05)
- Architected the User Profiling System — a real-time behavioral data layer that consolidated disparate user signals from web, mobile, and third-party sources into unified, ML-ready cohort profiles. This became the foundational data platform for all downstream personalization across PropertyGuru's Southeast Asia platforms (millions of monthly active users).
- Shipped the ML-Powered Home Recommendation Engine, applying behavioral cohort data and real-time engagement signals to surface hyper-relevant listings — driving measurable lifts in user engagement and customer retention across 5 Southeast Asian markets.
- Led and scaled a team of 8 full-stack engineers: defined data platform architecture, ran technical design reviews, managed delivery milestones, and grew engineers into tech-lead roles.
- Designed event ingestion and data stream pipelines capable of processing high-throughput user activity data in real time, enabling instantaneous profile updates and triggered engagement campaigns.
Lead Fullstack Engineer - REA Asia - Kuala Lumpur, Malaysia
(2019-09 - 2021-02)
- Led fullstack platform engineering for PropTech products across Southeast Asian markets; designed scalable Java/Spring Boot microservices bridging regional database systems and APIs.
- Drove cross-functional technical delivery, coordinating distributed engineering teams across multiple markets and stakeholder groups.
Senior Software Engineer - Maybank - Kuala Lumpur, Malaysia
(2017-01 - 2019-09)
- Engineered high-volume, low-latency microservices for consumer banking platforms at Malaysia's largest commercial bank; core focus on scale, data reliability, and performance under transactional load.
Mobile Software Engineer (iOS & Android) - GoodWorkLabs & 22by4 - Bengaluru, India
(2012-10 - 2016-12)
- Built native Android (Java/Kotlin) and iOS applications with production-scale user bases; developed backend services in Spring Boot supporting client-facing products.
