SEO & Google Ads Consultant at DigiBuggy (2025-09 – 2025-12)
3 months SEO + 1 months Ads/Tracking continuation
- SEO Impact: 295 → 3.49K clicks (+1,083%)
- 53.4K → 779K impressions (+1,358%)
- Avg. position improved from 13.5 → 7.3
- Built & launched first full-funnel Google Search campaigns
- Managed GTM setup for conversion tracking
- Optimized landing pages for higher Quality Score and CTR
- Created ad copy variations and keyword groups aligned with user intent
Digital Marketing Intern (Paid) at Rabbit Invest (2024-12 – 2025-12)
My first hands-on experience inside a fast-moving B2B startup, where I wore multiple hats managing SEO, experimenting with Google Ads, and assisting in sales calls with prospects.
- Led end-to-end SEO strategy and execution, reporting directly to the founders
- Built an intent-first keyword map (20+ high-opportunity phrases) using SEMrush & Google Keyword Planner
- Eliminated 100% toxic backlinks via SEMrush audits and disavow files
- Improved crawlability & Core Web Vitals by compressing images, pruning scripts, and aligning with developers
- Boosted mobile app visibility through coordinated ASO (App Store & Play Store)
- Set up and managed search ad campaigns for Rabbit's website
- Conducted A/B testing on ad copies, monitored CTR, and optimised budgets for better ROI
- Collaborated with a Google Ads Manager consultant to refine targeting strategy and improve campaign performance
- Learned to analyse GA4 & Search Console data to refine campaign targeting
- Assisted in outreach and demo calls with potential B2B clients
- Prepared competitor research decks and simplified product positioning
- Gained exposure to real client objections and solutions, bridging marketing and sales
SEO Executive (Freelance) at Vay Solar (2025-05 – 2025-07)
My first freelance project, a 3-month engagement where I took full ownership of the site's SEO.
- Defined the SEO strategy, aligning keyword targets and content themes with Vay Solar's buyer journey
- Conducted deep competitor and gap analysis (SEMrush, Google SERP audits) to isolate high-intent, low-competition opportunities
- Built a keyword universe covering rooftop solar subsidies, installation costs, and regional queries; prioritised phrases that match decision-stage searches
- Realigned existing blog content—rewriting titles, headers, and meta descriptions—to fit new keyword clusters and improve topical authority
- Fixed critical technical SEO issues: compressed heavy images, removed dead links, and improved Core Web Vitals scores across key pages
- Disavowed toxic backlinks uncovered in SEMrush, safeguarding the domain's authority and future rankings
- Installed and configured GA4 & Search Console dashboards to benchmark progress and guide the next optimisation sprint
SEO Freelancer at Self-Employed (2025-07 – Present)
Currently working on freelance SEO projects, including Shopify-based sites like Kerala Ayurveda.
- Hands-on experience in on-page SEO for Shopify: product page optimisation, structured content, meta tags, and internal linking
- Conducting site audits, technical fixes, and keyword alignment for organic growth
- Continuously experimenting with strategies to balance SEO execution with e-commerce performance
