Meta Ads & Performance Marketing Specialist at Tabi (Cactus Fashion) (2024-05 – Present)
- Managed a cumulative Meta and Google Ads spend of Rs. 40+ Lakhs, delivering a consistent 3x ROAS through strategic audience targeting and creative optimization
- Planned and executed full-funnel Meta campaigns (TOF/MOF/BOF), increasing overall ROAS by 1.2x within the first 3 months of joining
- Built and launched WhatsApp marketing automation workflows using Engaged 360, improving abandoned cart recovery rate by 14%
- Conducted rigorous A/B testing on ad creatives, copy, and audience segments, reducing Cost Per Click (CPC) by 18%
- Managed retargeting campaigns using Custom Audiences and Lookalike Audiences to maximize conversion rates across D2C product lines
- Developed weekly performance dashboards using Meta Ads Manager and Google Analytics to drive data-backed decisions
Lead Generation Specialist at Acharya Ventures (2024-10 – Present)
- Generated 2,000+ qualified leads for entrepreneurship and business coaching programs through targeted Meta campaigns
- Achieved an average Cost Per Lead (CPL) of Rs. 50, significantly below industry benchmarks for the education segment
- Designed and optimized audience segments, ad creatives, and messaging to improve lead quality and lower acquisition cost
- Delivered structured weekly performance reports with strategic recommendations to scale campaigns efficiently
PPC Executive at Nimbus Knit Craft (2021-09 – 2022-01)
- Created and managed Facebook Ads and Google Ads campaigns for e-commerce fashion brands, with focus on Discovery and Shopping Ads
- Leveraged native advertising platforms (Outbrain) for traffic diversification and top-of-funnel audience growth
- Delivered monthly performance reports and actionable optimization strategies to improve campaign ROAS and visibility
SEO Executive at NiPSAR (2020-04 – 2021-03)
- Conducted keyword research and implemented on-page SEO optimizations, improving organic search rankings for priority keywords
- Led off-page link-building activities including guest posts, profile creation, and niche directory submissions
- Tracked and reported SEO KPIs monthly to refine strategy and demonstrate measurable impact
Digital Marketing Intern at Avanta Business Centre (2019-12 – 2020-03)
- Executed off-page SEO strategies including backlink building and directory submissions
- Assisted the digital marketing team with content planning, scheduling, and publishing across platforms
