Ankit Rawat

Senior SEO Specialist with 8+ years of experience driving organic search growth for enterprise, healthcare, and international ecommerce brands. Proven track record of scaling organic traffic, improving conversion rates, and leading site migrations through data-driven Technical SEO, On-Page/Off-Page optimization, and cross-functional collaboration with development and content teams. Skilled in translating SEO strategy into measurable revenue outcomes.

Senior SEO Executive – Digital Marketing at Astrivion Ventures Pvt Ltd (2025-09 – Present)

• Spearheaded organic search strategy, contributing to a 15% increase in website conversion rate and page efficiency.
• Conducted advanced technical SEO audits to identify and resolve crawl errors, improving site indexation.
• Partnered with engineering and content teams to design and deploy SEO frameworks addressing industry-specific ranking challenges.

Senior SEO Executive – Digital Marketing at FBBK Infotech Pvt Ltd (2025-02 – 2025-07)

• Owned SEO strategy for PHTravel, a UK-based travel brand, driving organic visibility for holiday package offerings.
• Led 2–3 concurrent projects spanning advanced On-Page, Off-Page, and Technical SEO workstreams.
• Coordinated with development teams to resolve site speed, schema markup, and crawlability issues.
• Tracked organic performance and keyword trends using GA4, Search Console, and Ahrefs to inform strategy adjustments.

Senior SEO Executive – Digital Marketing at Wizfair Pvt Ltd (2023-11 – 2025-01)

• Directed On-Page and Off-Page execution within a 30+ member SEO team supporting enterprise accounts.
• Owned end-to-end strategy, execution, and client reporting for 4–5 concurrent enterprise SEO projects.
• Mentored junior SEO executives, reinforcing adherence to SEO best practices and quality standards.
• Monitored organic traffic and site health using GA4, Search Console, SEMrush, and Screaming Frog.

SEO Specialist – Digital Marketing at Mrmmbs Vision Pvt Ltd (2022-08 – 2023-11)

• Formulated international SEO strategies for 4–5 clients across the UAE, UK, and Canada.
• Supervised junior SEO executives on day-to-day backlink acquisition and quality control.
• Conducted keyword research and semantic content optimization to scale global search visibility.

SEO/PPC Executive – Digital Marketing at Cyber Ninza Services Pvt Ltd (2021-12 – 2022-08)

• Executed On-Page optimization, including meta tags, semantic heading structure, and content refinement.
• Built high-quality backlink campaigns using industry-standard Off-Page SEO techniques.
• Managed performance-driven Google Ads and Facebook Ads campaigns to increase qualified lead volume.

SEO & SMO Executive – Digital Marketing at Dr Raina's Safe Hand Clinic (2020-01 – 2021-12)

• Drove organic reach and patient acquisition through SEO and social media optimization for healthcare clients.
• Optimized 50+ web pages for high-intent keywords, improving click-through rate and on-page engagement.
• Implemented Local SEO strategies that improved Google Business Profile rankings.

SEO Trainee – Digital Marketing at Spur Info Consultancy Pvt Ltd (2018-05 – 2019-07)

• Supported senior strategists with keyword research, content formatting, and link-building execution.
• Assisted with technical audits, broken-link identification, and traffic monitoring.

Bachelor of Commerce in B.Com – Delhi University (2018)

12th Standard – C.B.S.E. (2014)

10th Standard – C.B.S.E. (2012)