Pratigyan Samantaray

Results-driven SEO and Digital Marketing professional with over 10 years of hands-on experience spanning technical SEO, content strategy, web analytics, and team leadership across diverse industries. Adept at diagnosing organic performance gaps, designing data-backed action plans, and translating them into measurable growth — consistently delivering improvements in search rankings, qualified traffic, and conversion-ready audiences. Comfortable leading cross-functional teams, mentoring junior analysts, and presenting insights to stakeholders at every level.

Senior SEO Executive - PixelPii Labs

(2023-06)

• Own end-to-end SEO strategy for a portfolio of client websites, covering technical audits, keyword architecture, onpage optimisation, and off-page link acquisition.
• Conducted comprehensive site audits, identifying and resolving crawlability issues that contributed to a meaningful uplift in indexed pages.
• Collaborated with content and development teams to implement schema markup, Core Web Vitals improvements, and internal-linking enhancements.
• Produce monthly performance dashboards in GA4 and Google Search Console, translating data into clear executive summaries and actionable next steps.
• Mentor two junior SEO analysts, conducting weekly reviews and fostering a culture of continuous testing and learning.

SEO & Digital Marketing Executive - Shootdart Solutions Pvt. Ltd.

(2020-10 - 2023-06)

• Spearheaded SEO campaigns, achieving consistent month-on-month growth in organic sessions and keyword rankings.
• Improving topical authority and reducing keyword cannibalisation.
• Managed Google Ads and social media ad campaigns with SEO efforts, ensuring cohesive messaging across paid and organic channels.
• Set up and maintained Google Tag Manager containers for event tracking, enabling granular insight into user behaviour and funnel drop-offs.
• Delivered bi-weekly reports to stakeholders, clearly articulating ROI and the business impact of digital marketing investments.

SEO Manager - Brandybush Pvt. Ltd.

(2019-01 - 2020-09)

• Managed a team of four SEO specialists, setting quarterly OKRs, running performance reviews, and aligning individual goals with business objectives.
• Defined and executed the company's first structured link-building programme, resulting in a significant increase in domain authority within 12 months.
• Oversaw technical SEO migrations for two major website relaunches, safeguarding organic traffic continuity through meticulous redirect mapping and pre/post-launch audits.
• Introduced SEMrush and Ahrefs into the team workflow, standardising competitive analysis and keyword research processes.

Senior SEO Executive - Crushaders Tech Solutions

(2017-07 - 2018-12)

• Developed and executed on-page and off-page SEO strategies for clients in the technology and services sectors.
• Conducted deep-dive keyword research using Google Keyword Planner and Ubersuggest to identify high-intent, low-competition opportunities.
• Collaborated with the web development team to resolve technical issues flagged during audits, including broken links, duplicate content, and slow page load times.
• Produced clear, jargon-free monthly reports that helped clients understand progress and build confidence in the SEO process.

Senior SEO Executive - RGB InfoTech

(2015-02 - 2017-06)

• Planned and executed keyword strategies for clients across retail, education, and professional services verticals.
• Built and managed a network of high-quality backlinks through guest posting, directory submissions, and outreach, maintaining strict adherence to Google Webmaster guidelines.
• Monitored rankings and traffic using Google Search Console and third-party tools, adjusting tactics swiftly in response to algorithm updates.

SEO Executive - AuroIN

(2012-11 - 2015-01)

• Laid the foundations of a professional SEO career, gaining practical experience in on-page optimisation, link building, and analytics reporting.
• Assisted senior strategists in developing content briefs, meta-tag guidelines, and site structure recommendations for diverse client portfolios.
• Monitored daily keyword movements and compiled weekly performance snapshots to keep project managers informed of campaign progress.

M.A. - History - Ravenshaw University, Odisha

B.A. - History - Utkal University, Odisha

Higher Secondary (10+2) - Balugaon College, Odisha