Ankitkaur

E-commerce, digital marketing and CRM professional with 10+ years of cross-functional experience across D2C e-commerce, marketplace operations, marketing automation, customer lifecycle management, product marketing, P&L management, vendor coordination and business development.

Since

Jan 2024, managing e-commerce and marketplace marketing for Rooted Delights, an online-first D2C consumer-food brand selling through Amazon, Flipkart and digital channels. Previous experience includes CRM and marketing automation, integrated digital campaigns and website marketing at Panin Hitech Solutions, plus marketing operations, sales targets and P&L responsibility across 16 Hindustan Unilever experience-zone outlets.

E-commerce & Marketplace Marketing Manager at Rooted Delights (2024-01 – Present)

• Manage e-commerce and marketplace activities for an online-first D2C consumer-food brand across Amazon, Flipkart and digital channels.
• Coordinate marketplace catalogue, product information, listings, pricing, online product presentation and marketplace compliance requirements.
• Support marketplace visibility and growth through competitor, category and pricing research and product positioning.
• Coordinate product creatives, marketplace content and digital communication with designers, vendors and external partners.
• Support new-product development and go-to-market activities through market feasibility, competitive positioning and customer research.
• Monitor marketplace operations and coordinate resolution of catalogue, product, compliance and customer-related issues.
• Build commercial understanding of marketplace pricing, platform costs, fulfilment, advertising and contribution profitability.
• Currently strengthening practical capabilities in marketplace advertising, Meta Ads, Google Ads, GA4, CRO, e-commerce analytics and customer retention.

Customer Relationship Manager — Marketing at Panin Hitech Solutions Pvt. Ltd. (2021-07 – 2024-01)

• Strategised and executed CRM initiatives supporting customer engagement, lead management, retention and business growth.
• Implemented and customised Zoho CRM to improve customer-data management, sales-funnel visibility and lead-management processes.
• Developed CRM-driven end-to-end marketing campaigns and coordinated integrated activities across digital, social and CRM teams.
• Worked with marketing, product and analytics stakeholders to define campaign objectives and improve processes.
• Initiated digital campaigns, developed creative concepts for social-media communication, and supported the Panin International Pte. Ltd. website and marketing operations.

City Coordinator — Marketing at Hindustan Unilever Ltd. (2018-01 – 2020-02)

• Managed marketing promotions, customer experience and operations across 16 HUL 'The Adda' experience-zone outlets in Mumbai.
• Managed day-to-day operations, vendors/distributors, advertising placements, POS materials, brand launches and product rollouts.
• Planned promotional events and activation strategies supporting customer engagement and retention.
• Managed P&L and sales targets across assigned outlets; analysed business data and prepared MIS reports.
• Supported new outlet acquisitions and customer-retention/business-development initiatives with major corporate accounts.

Business Manager — Services at Startech Engineers (2016-08 – 2017-12)

• Managed service operations, business leads, commercial proposals, contracts, RFP/tender responses, corporate presentations and key customer accounts.

Senior Marketing Executive — Customer Relations & Service Sales at Ex-Buzz Fire & Security Pvt. Ltd. (2013-04 – 2017-12)

• Managed pan-India customer accounts, quotations, contracts, SLA documentation, invoicing, payment coordination and service requirements.
• Executed email marketing, telemarketing, promotions, exhibitions and customer-engagement activities.
• Initiated the Soteria Customer Engagement Program, participated in successful government AMC tenders, and contributed to development of the company's CRM module.

Product Marketing Executive at Smart I Electronics Systems Pvt. Ltd. (2012-06 – 2013-03)

• Conducted market studies, feasibility analysis and competitive analysis supporting new-product development.
• Supported product marketing, channel marketing, sales enablement, product customisation and partner training.
• Initiated and coordinated a company website revamp to improve product visibility and solution communication.

Direct Marketing Executive — Sales at SQL Star International Ltd. (2010-03 – 2012-06)

• Supported direct-marketing and sales activities, lead generation, customer communication and promotional activities against monthly business targets.

MBA in Marketing – Guru Nanak Institute of Management Studies (2010 – 2010)

B.Sc. in Information Technology – Guru Nanak Khalsa College (2007 – 2007)

Diploma in Digital Marketing – Digital Marketing Training Institute, Mumbai