Ankur K

founders office,business strategy

Growth & Business Strategy Executive Unacademy Bangalore, India June 2025– Present– Conducted market research on the Indian EdTech ecosystem benchmarking competitors such as Byju’s and PhysicsWallah to refine product positioning.– Analyzed acquisition funnels across paid, referral and organic channels contributing to a 20% improvement in conver sion rates.– Designed GTM strategies for new course launches including ICP definition, pricing experiments and distribution chan nels.– Collaborated with product and growth teams to analyze learner engagement metrics and improve retention strategies.– Built competitive intelligence reports tracking features, pricing models and marketing strategies of global EdTech platforms.

• Business Strategy Intern Razorpay Remote Dec 2023– Feb 2024– Researched the Indian FinTech ecosystem to identify expansion opportunities for payment infrastructure products.– Analyzed competitors including Stripe and PayU evaluating pricing strategy, APIs and developer experience.– Designed a merchant acquisition strategy targeting SaaS startups, D2C brands and online marketplaces.– Built Excel dashboards tracking funnel metrics including onboarding, activation and payment volume growth.– Prepared insights on partnership-led distribution opportunities with SaaS and e-commerce platforms

National Institute of Technology Raipur B.Tech