Annmary Jose

Brand and Communications professional with 3+ years of experience in brand strategy, content management, stakeholder communication, and influencer marketing across retail and D2C industries. Proven track record of improving audience engagement, customer satisfaction, and campaign performance through data-driven, insight-led execution. Adept at managing cross-functional stakeholders, agencies, and campaigns end-to-end in both structured corporate and fast-paced startup environments.

Brand Executive - FDNH Skincare - Navi Mumbai, Maharashtra

(2026-03 - 2026-07)

• Supported brand strategy and guideline development for a growing D2C skincare startup, maintaining consistency across 5+ touchpoints (social, packaging, website); contributed to a 10-15% increase in social media followers within the 4-month tenure through cohesive brand messaging.
• Collaborated with design agencies and internal teams to execute packaging, ad, and social content projects within a monthly creative budget of ₹50,000-1 lakh, ensuring timely delivery and brand alignment across 8+ content pieces per month.
• Conducted competitor and ingredient-trend research (actives, clean beauty) and analyzed 100+ survey/social listening data points to generate actionable insights, informing 2-3 product positioning decisions during the tenure.
• Coordinated 8-10 influencer and dermatologist collaborations within a ₹50,000-1 lakh monthly PR budget, contributing to a 10-15% increase in Instagram followers over the employment period.

Marketing and Communication Associate - Starbucks UK - Leicester, United Kingdom

(2023-11 - 2025-12)

• Managed and delivered strategic social media communications across Instagram, TikTok, Facebook, and YouTube as part of broader public relations initiatives, strengthening brand messaging and increasing audience engagement by 25%.
• Served as a key communications liaison between customers, store teams, management, and external stakeholders, contributing to a 20% improvement in customer satisfaction scores.
• Supported the planning and execution of local PR and marketing campaigns, including seasonal promotions and community initiatives, driving a 15% increase in store footfall during campaign periods.
• Monitored social media analytics, customer sentiment, and communication performance metrics, producing insight-led reports that reduced response times by 30%.

Public Relations Trainee - Softex Consultancy Services LLP - India

(2021-06 - 2022-08)

• Supported public relations and corporate communications initiatives by drafting client communications and internal briefs related to customs clearance, logistics operations, and regulatory compliance.
• Assisted in stakeholder communication with clients, freight forwarders, shipping partners, and customs authorities, ensuring accurate, timely, and professional information flow.
• Monitored industry news, trade regulations, and customs policy updates, summarizing insights to support reputation management and strategic communication planning.

Master of Arts - Media and Public Relations - University of Leicester (2022 - 2023)

Bachelor of Mass Media - Journalism - Pillai College of Arts, Commerce and Science (2018 - 2021)