Ansh Srivastava

Associate Product Manager building and scaling AI-powered B2B and B2C products across accounting, healthcare, fintech, and marketplace domains. Skilled in product strategy, user research, PRD writing, GTM, experimentation, AI product development, and product analytics, leveraging SQL and Power BI to translate customer insights into data-driven roadmaps that drive adoption, revenue growth, and operational efficiency.

Associate Product Manager - Busy Infotech Pvt. Ltd. (An IndiaMART company) - New Delhi, India

(2026-01)

• BUSY Magic (AI Suite): Owned BUSY Magic (AI Suite) PRDs for AI-powered invoice capture, voice-to-entry, and smart reconciliation; drove roadmap prioritization, sprint execution, UAT, release management, and GTM, validating features through user research and A/B testing with 1L+ SMB accountants, scaling adoption to 40K+ SMB accounts while reducing manual data-entry effort by 25–35%.
• BUSY Mandi: Drove product growth for BUSY Mandi, prioritizing onboarding improvements, AI-powered templates and reports, feature enhancements, and merchant lifecycle optimization, increasing merchant activations from ~100 to 1,000+ and scaling platform revenue from ~₹8L to ~₹80L.
• BUSY For Pharma: Proposed quarterly roadmap and feature-freeze decisions for BUSY For Pharma, covering prescription OCR, batch/expiry tracking, drug license compliance, and distributor billing for lakhs of users; prioritize releases via 40+ discovery calls and partner feedback loops.
• BUSY Recom: Led the revamp of the GSTR-2A/2B and vendor-ledger reconciliation experience, aligning the UI/UX with BUSY Magic; partnered with finance and tax SMEs to ship the beta, and built n8n-based support automations that streamlined ticket routing and internal workflows, increasing daily ticket resolution from ~10 to 50+ while reducing customer reconciliation effort by 6–8 hours/month.
• Data-Driven Prioritization & Delivery: Analyzed behavior across 1L+ accounts in SQL/Power BI to surface funnel drop-offs, informing the AI/OCR roadmap; align Engineering, Design, QA, Marketing, Sales, and Partner teams across concurrent releases.
• Platform Modernization: Spearheaded the evaluation of a Go (Golang) + React + Rust (Tauri) architecture to modernize BUSY's legacy desktop application, benchmarking multiple POCs across performance, scalability, security, and maintainability to recommend the next-gen technology stack.
• HiBUSY - SWAR (AI Voicebot): Worked on product development of SWAR, an AI voicebot in collaboration with SquadStack and IndiaMART, defining PRDs, conversation flows, and integrations for separate customer and partner activation journeys for the Indian market.

Product Management Intern - Paytm - Noida, India

(2025-12 - 2026-01)

• Omnichannel UX Redesign: Redesigned 8+ key screens of the Paytm Insurance app focused on information hierarchy and navigation; usability testing with 30+ users showed 22% improvement in task completion in prototype testing.
• Competitive Analysis: Benchmarked 6 fintech and insurance platforms across premiums, coverage tiers, and UX patterns; delivered report highlighting 10+ product and pricing gaps for leadership.
• Funnel & Feature Ideation: Identified friction in payment flows and proposed a message-parsing solution to auto-populate bank details from copied WhatsApp messages; created pitch deck with user-flow mockups for product leadership.

Product Management Intern - MantraCare - New Delhi, India

(2025-06 - 2025-12)

• AI Launch & Adoption: Executed 3 AI features (therapy chatbot, food recognition, posture tracking) across TherapyMantra, MantraFit, and PhysioMantra and owned GTM, driving adoption from 12% to 45% in month one and a 30% engagement lift in 9 weeks.
• MantraComply Product Initiation: Initiated the MantraComply product by identifying compliance and workflow gaps across provider operations; defined Phase 1 scope and MVP requirements to address regulatory and operational pain points.
• User Research & Roadmap: Conducted 100+ user interviews across five B2B and B2C product lines, synthesizing customer insights into 10+ PRDs, feature requirements, and a prioritized engineering backlog that guided roadmap planning and cross-functional product execution.
• Product Analytics: Configured Google Analytics event tracking for 15+ features and used funnel data to prioritize iterations and support on-time releases with engineering and QA. Implemented Bitrix24 as a centralized CRM to streamline provider communication, ticket routing, and internal processes.
• Cross-Product Strategy: Identified cross-product engagement opportunities across therapy, fitness, and provider platforms by analyzing user behavior across 3 platforms and 10K+ users, proposing a unified user identity and profile system to improve retention by 15% across the product ecosystem.

B.Tech - Computer Science & Engineering (Core) - Vellore Institute of Technology (2021 - 2025)