Anshul Modi

Hardworking and passionate job seeker with strong organizational skills eager to secure Digital Marketing position. Ready to help team achieve company goals.

Search Engine Optimization Specialist - Almoe Group Of Companies - Dubai UAE (Remote)

(2024-09)

• Planned and executed off-page SEO strategies to boost organic visibility, improve keyword rankings, and strengthen brand authority.
• Performed competitive backlink analysis and identified high-authority link opportunities through outreach, guest posting, and digital PR.
• Built and managed high-quality backlinks to improve domain authority while ensuring compliance with search engine guidelines.
• Monitored off-page SEO performance using Google Analytics, Google Search Console, and third-party SEO tools to track referral traffic and link growth.
• Analyzed key off-page KPIs such as backlink quality, referring domains, anchor text distribution, and organic traffic impact.
• Prepared detailed performance reports and insights to guide continuous off-page optimization and strategic improvements.

Search Engine Optimization Executive - Black Piano (Make Me Local UK)

(2024-01 - 2024-05)

• Developed and implemented comprehensive SEO strategies to increase organic traffic and improve search engine rankings.
• Conducted in-depth keyword research and analysis to identify high-potential keywords and optimize website content accordingly.
• Implemented link-building strategies to enhance domain authority and increase the number of high-quality backlinks.
• Monitored website performance using Google Analytics and other tracking tools, identifying areas for improvement and making data-driven optimizations.
• Collaborated with content creators and developers to ensure SEO best practices were integrated into website design and content creation.
• Analyze KPI and generate reports.

Growth Hacker - SoluLab Inc

(2022-05 - 2023-08)

• Developed and implemented comprehensive SEO strategies to increase organic traffic and improve search engine rankings.
• Conducted in-depth keyword research and analysis to identify high-potential keywords and optimize website content accordingly.
• Optimized website structure, meta tags, headers, and URLs for improved search engine visibility.
• Implemented link-building strategies to enhance domain authority and increase the number of high-quality backlinks.
• Monitored website performance using Google Analytics and other tracking tools, identifying areas for improvement and making data-driven optimizations.
• Collaborated with content creators and developers to ensure SEO best practices were integrated into website design and content creation.
• Stayed updated with industry trends and algorithm changes to adapt SEO strategies and maintain a competitive edge.
• Developed and implemented a social media strategy to enhance the online presence of a brand.
• Analyze KPI and generate reports.
• Social media posts research, scheduling, and posting.

Digital Marketing Executive - HerKey Formerly JobsForHer

(2021-08 - 2022-05)

• Managed social media platforms including Facebook, Instagram, LinkedIn, and Twitter, creating engaging content and optimizing posts for maximum reach and engagement.
• Extracted reports from insights and Google Analytics on a weekly and monthly basis to analyze social media performance, track key metrics, and identify trends and opportunities for improvement.
• Created and managed Facebook event pages, coordinating all aspects of live events, ensuring seamless execution and driving attendance.
• Collaborated with the web development team to implement banner changes on the website and monitored click-through rates using Google Analytics.
• Leveraged WhatsApp for marketing purposes, ensuring timely and engaging messages to the target audience.
• Responded to customer queries and comments on social media platforms, providing timely and helpful support to enhance customer satisfaction.
• Implemented UTM trackers to measure the effectiveness of social media campaigns and track conversions.
• Stayed updated with social media trends, algorithm changes, and emerging platforms to optimize strategies and stay ahead of competitors.

MBA - Marketing - VNS Institute Of Management (2006 - 2008)

B.Com - Computers - Shri Vaishnav Cloth Market College (2003 - 2006)

Digital Marketing Course - Digital Marketing - Web Marketing Academy (2018-07 - 2018-12)