Highly strategic and hands-on Creative Director with 14 years of experience delivering high-craft, social-first, and data-driven performance campaigns.
Send a job offer directly to this candidate
Lead the end-to-end conceptualisation, copywriting, and execution of innovative performance and brand campaigns across digital, social, and emerging platforms. Simultaneously manage a team of copywriters while remaining highly hands-on in writing core campaign copy and defining the visual/verbal 'look and feel' for global brands. I have worked with leading brands such as Medtronic, ICICI Bank, Kia Motors, Tata Motors, ICC World Cup, Max Healthcare, Gulf Oil, Pepsi Sting, Jawa and Yezdi Motorcycles, Hero MotoCorp, Force Motors, Discovery+, OLX Autos, and many more.
Highly strategic and hands-on Creative Director with 14 years of experience delivering high-craft, social-first, and data-driven performance campaigns. Proven track record of balancing left-brain data analytics with right-brain creative execution. Expert in conceptualizing and directly writing/producing global integrated marketing work, with deep expertise in utilizing emerging technologies (Generative AI, advanced digital platforms) to drive measurable business results.
Senior Brand & Campaign Creator at Trosmic Sports (2026-03 – Present)
Creative Director - Copy at Dentsu Creative Isobar (2023-10 – 2026-02)
Associate Creative Director - Copy at Dentsu Creative Isobar (2022-08 – 2023-08)
As a Associate Creative Director at Dentsu Creative, I specialized in automotive brands, spearheading the development and execution of integrated marketing campaigns.
Lead Creative Strategist at Dentsu Creative Isobar (2020-10 – 2022-07)
As a Lead Creative Strategist, I was a dedicated resource for Tata Motors, The Bay Club, global brands like Honda and Toyota along with regional art arena like Nita Mukesh Ambani Cultural Centre. I played a pivotal role in developing and executing strategic creative campaigns, ensuring brand storytelling aligned with business objectives and audience engagement across digital, social, and traditional media. As a dedicated resource for Tata Motors (Corporate Communication and Passenger Vehicles), I played a key role in new business pitch presentations, brand research, and creative analysis.
I contributed to redesigning and development projects, Indian Auto Expo 2018, yearly and quarterly strategic planning, and tech-driven (offline + online) campaigns. Additionally, I created branded communication for topical events and international/national days. I also worked on DHFL & Mumbai Indians during the 2017 IPL, leading social media content strategy and campaign planning.
Digital Lead Strategist - Enterprise Sales at PowerDrift | GirnarSoft (2019-10 – 2020-08)
As a Lead Creative Strategist at PowerDrift - GirnarSoft, I worked on Mountain Dew's 'Naam Hi Inaam Hai' campaign, leading the conceptualisation and scripting of content.
Digital Strategy Manager at Lodestar UM (2018-10 – 2019-08)
As a Digital Strategy Manager, overseeing content marketing and digital strategy for ŠKODA VW Auto India. I developed and executed digital marketing, sales and content distribution strategies to enhance brand visibility and engagement.
Creative Strategist at WATConsult | A Dentsu Network Agency (2016-03 – 2018-09)
As a dedicated resource for Tata Motors (Corporate Communication and Passenger Vehicles), I played a key role in new business pitch presentations, brand research, and creative analysis.
Client Servicing Executive at DCRYPT - Forward | Goldmine Advertising (2014-06 – 2016-02)
I undertook the responsibility of 360° pitch presentations, digital marketing pitch presentations, brand building, and campaign strategy, along with planning and executing online and offline campaigns. My role included in-depth brand research and analysis, reporting and assessing ongoing projects, and leading website redesign and development initiatives.
Post Graduation Diploma in Advertising & Media – University of Mumbai
Bachelor in Mass Media - Advertising – SIES College of Arts, Commerce and Science, Nerul
