Anuj Pratap Singh

Dynamic and results-driven Sales and Business Development Professional with over 13 years of experience in driving revenue growth, customer service, and building strategic partnerships across diverse industries including Telecom, Fin-tech, FMCG, HORECA, furniture industry, Building materials and merchant services. Adept at managing distributor and retail networks, identifying new business opportunities, managing channel sales, Building and overseeing distributor networks to achieve and exceed sales targets in assigned territories. Demonstrated ability to lead and motivate diverse teams, improving team cohesion and productivity, and fostering a collaborative environment that encourages achievement of sales objectives.

Exceptional negotiation skills, adept at closing deals and crafting mutually beneficial agreements with stakeholders, suppliers, and clients. Recognized for outstanding performance with multiple awards for sales excellence, including promotions and leadership roles in record time.

Business Development Manager at OOKA Audio/Radio (2025-04 – Present)

• Delivering audio solutions tailored for Restaurants, Cafes, Hotels, and QSR chains, enhancing customer experience through ambient and zonal music setups.
• Spearheading sales operations for premium audio products including Bluetooth ceiling speakers, wall-mounted speakers, amplifiers.
• Collaborating with hotels, cafe QSR owners, architects, interior designers, and AV consultants to integrate smart audio systems in commercial and residential spaces.
• Coordinating with internal teams to ensure timely order fulfillment, seamless installation, and procurement heads.
• Managing in-store radio/music broadcasting systems to support branding and mood-based audio environments for HORECA clients.
• Participating in industry exhibitions and networking events to expand B2B outreach and increase product visibility.

Business Development Manager at Tiffany Designs Private Limited (2024-03 – 2025-03)

• Spearheaded the expansion of the company's product portfolio, including wall panel louvers, acrylic sheets, wall moldings, and kids' furniture.
• Identified and onboarded distributors with expertise in selling premium interior design materials.
• Coordinated product demonstrations for distributors to showcase the versatility of acrylic sheets and their applications in modern interiors.
• Conducted in-depth market research to identify demand for acrylic sheets in various sectors, such as interior design, furniture manufacturing.
• Directed a team of sales executive in the execution of sales strategies, significantly exceeding sales targets by strategic planning and execution.
• Overseeing the drafting and presentation of detailed proposals that effectively communicate product benefits and customized solutions.
• Providing post-sales support, maintaining ongoing client relationships to ensure high levels of satisfaction and service quality.
• Collaborated with architects, designers, and construction companies to promote the integration of wall panels and louvers, in large-scale commercial and residential projects.
• Improved supply chain efficiency by 30% through streamlining distributor operations and optimizing inventory cycles.
• Led a team of 5 sales executives, mentoring and training them to consistently exceed performance goals.

Sr. Area Sales Executive at ICICI merchant services/Fiserv (HGS) (2023-10 – 2024-03)

• Drove sales of POS (Point of Sale) machines and value-added services, targeting businesses across retail, hospitality, healthcare, and other sectors to achieve revenue and market expansion goals.
• Conducted comprehensive product demonstrations, highlighting the benefits of advanced POS features, including EMI, dynamic currency conversion (DCC), and loyalty programs, to close deals with key accounts.
• Identified and secured high-value clients through strategic prospecting, personalized pitches, and tailored payment solutions.
• Compiled and analyzed sales and financial data to create detailed reports for management review.
• Managed and motivated a sales team to exceed merchant acquisition targets, improve on-boarding, and enhance performance.
• Established strong relationships with merchants by providing proactive account management, technical support, and personalized service.
• Collaborated with cross-functional teams to streamline deployment processes for large-scale clients, ensuring seamless integration of POS systems into their operations.
• Regularly analyzed sales performance metrics and market trends to refine strategies for high-value customer acquisition and retention.

Sr. Territory Sales Incharge at Param Dairy (2016-12 – 2023-07)

• Expanded B2B sales by onboarding over 30+ HORECA clients including restaurants, hotels, and cafes by promoting value-based dairy solutions tailored to their operational needs.
• Built strategic partnerships with QSR chains and boutique cafes, enabling recurring high-volume orders and strong brand presence.
• Collaborated with chefs, F&B managers, and purchase heads to introduce bulk dairy SKUs, leading to a 40% increase in institutional sales.
• Designed and executed customized sampling and demo campaigns for premium dairy products targeting top-tier HORECA accounts.
• Ensured optimum stock levels at distributor and retail points to avoid stock-outs or overstocking, minimising wastage.
• Achieved 20% year-on-year growth in B2B HORECA sales, with strategic product positioning and tailored sales presentations to chefs.
• Increased market share by 25% through the successful launch and promotion of a premium dairy product range.
• Opened and managed 30+ key HORECA accounts including leading hotels, restaurants, cafes, and QSR chains.
• Awarded Best Territory Sales Performance in 2017 and 2019 for surpassing sales targets by over 35% YoY.
• Twice recognized as No.1 Sr. Area Sales Executive in PAN India Contest (Vijay Shikhar award) for POS sales.

Activation Officer at Vodafone Spacetel Pvt. Ltd. (2012-11 – 2016-07)

• Designed workflows to optimise data handling, improving team efficiency and reducing processing time.
• Ensuring compliance with company policies and regulatory requirements.
• Monitored data accuracy by conducting regular audits and implementing measures to prevent discrepancies.
• Oversaw the end-to-end process of managing customer data, including entry, validation, and secure storage.
• Coordinated with the sales team to verify customer documents for SIM card activations, streamlining the activation process and reducing turnaround times.
• Supervised data entry operations, ensuring accurate and timely processing of customer data.
• Conducted regular meetings with distributors and sales teams to enhance customer service efficiency and implement new operational strategies.
• Trained and mentored a team of FOS and data entry operators, ensuring accuracy and productivity in data-related tasks.

Promoter Team Leader at Onward Mobility Pvt. Ltd (2011-03 – 2012-10)

• Responsible for the promotion and sales of mobile software, achieving set sales targets.
• Developed advertising strategies that effectively conveyed product benefits to potential customers.
• Trained new team members on sales techniques and product knowledge to enhance team performance.

Bachelor of Commerce in Computer Application – MMYV University Jabalpur