Anupama S

Social Media Manager & Meta Ads Specialist with 3+ years of experience building organic brand growth & executing performance-driven paid ad campaigns. Specializing in Meta Ads Manager & AI-driven content & analytics tools. Skilled in full-funnel strategy, audience segmentation & A/B testing, consistently optimizing campaigns to lower CPA & maximize ROAS across Brands.

Freelance Social Media Marketing Manager & Content Creator - Euromax Spirits - Austria

(2024-09 - 2026-07)

• Created Brochures, Business Cards, PPT's & Digital Cards
• Managed Social Media Accounts
• Created Various Campaigns & Increased ROI
• Engaging Videos for Instagram and Youtube

Social Media Executive - Codigix Infotech - PCMC

(2025-10 - 2025-11)

Full Funnel SMM & Youtube Management, Meta Ads

Social Media Marketing Manager - Sahakari Race Plus - Trivandrum

(2025-07 - 2025-09)

• Managed end-to-end YouTube content operations, including scheduling classes, testimonials, & Live Classes, ensuring consistent publishing across the channel
• Led & Coordinated a cross-functional team overseeing planning, execution, & quality of all marketing output
• Strategised & executed paid & organic marketing campaigns

Digital Marketing Associate - MISRI Group - Chennai, India

(2024-09 - 2025-05)

• Created, Managed and optimized social media accounts.
• Executed Performance campaigns for real estate, interior, and architectural services.
• Created Website and Optimized for Basic SEO
• Conducted market research and analyzed campaign performance to optimize strategies.
• Managed paid ads (Google & Facebook) to drive leads and conversions.

Digital Marketing Intern - Pashium International Institute of Digital Marketing - Pune, India

(2024-02 - 2024-07)

• Created a brand as a project (Creation of social media pages with high quality Content, Website, SEO etc.)
• Did Onpage, Off page, Technical SEO Audits
• Developed e-commerce websites from scratch , including copywriting and social media calendar creation.
• Created and Optimised Videos for Social media Pages.

Marketing Officer & Chief Creative Officer - Gravity, IEDC MCET - Trivandrum, India

(2020-08 - 2023-05)

• Directed a team of marketing associates for large-scale events, including workshops, bootcamps, & innovation challenges.
• Served as Chief Creative Officer, leading the design direction & ensuring brand consistency in all visuals.
• Designed & supervised marketing creatives, including brochures, ads, & digital campaigns.
• Oversaw marketing strategy & execution, aligning creative work with business goals.
• Hosted podcasts & coordinated some signature event

Bachelor's - Biotechnology & Biochemical Engineering - MCET (2019 - 2023)

Master's - Digital Marketing - PIIDM (2024-02 - 2024-08)