Anupama Sharma

A user experience researcher, I have expertise in in-depth interviews, usability testing, card sorting, and qualitative data analysis. My experience spans different age ranges, socioeconomic backgrounds, and geographical locations across the country. With my experience, I have developed a nuanced understanding of user preferences. Expanding my horizons by exploring quantitative research methods is an integral part of my quest to become a well-rounded researcher.

I started my career in 2019 as a researcher + designer, but later realised that my forte is research and transitioned to UX Research. It has been more than a year since I have been working with Nykaa as a UX Researcher, and during this time I have a proven record of working on many generative and evaluative projects.

I have pursued master of science in economics from Central University of Rajasthan. My academic experiences have helped me understand qualitative and quantitative research nuances and I've also developed both soft and technical skills. Being familiar with many software applications is assisting me in learning quantitative research in terms of the UX field, which is my next professional objective.