Anurag Ray

With over 6 years of experience in advertising copywriting, I've worked with companies like TCS, Amazon, Flipkart, Myntra, Thomson Reuters, and Wells Fargo. My expertise lies in creative copywriting, content creation, proofreading, and editing. I've also streamlined internal corporate processes and created e-learning content for various LMS platforms.

Copywriter at Wells Fargo (2022-03 – 2022-07)

• Modified and created model docs for investment products and upgraded the Model Risk framework to a new version (2.0) through graphical technical presentations and stylesheets.
• Edited technical manuals, policies, and documentation and achieved 99.5% quality accuracy.
• Restructured 5 target groups by conducting audience analysis for content projects.

Copywriter at Flipkart (2020-05 – 2020-10)

• Written, edited and proofread seller-facing communications and creative content for the training team of Seller Support and expanded outreach by 2x.
• Designed innovative training methods to facilitate smooth seller onboarding.

Sr. Content Reviewer at Amazon (2018-04 – 2019-09)

• Identified 117 objectionable keywords which reduced deny-list percentage from ~3% to 1%, resulting in remarkable improvement of the Brand Safety process.
• Compiled a set of 213 new keywords which upon implementation, increased the defect rate by 85%, providing a better moderation experience and an enhanced customer experience.

Copywriter at TATA Consultancy Services (2017-03 – 2018-04)

Boosted Google Analytics metrics by more than 65% by analysing the client-provided inputs and writing error-free original content for creating websites for US customers.

Master of Arts in Journalism and Mass Communication – University of Calcutta (2015)

Bachelor of Arts in English Literature – Ramakrishna Mission Vidyamandira (2010 – 2013)