Product Designer at Hindustan times Digital Media (2024-05 – Present)
- Designed personalization features to boost reader relevance.
- Created quizzes and polls, increasing CTR from 2.5% to 4-6%; during Olympic CTR peaked at 16-19%.
- Improved scroll depth and page views per session for 17.2M users, raising article PVs from 3% to 8.5%.
- Designed voucher distribution feature with 21% CTR.
- Redesigned bottom navigation, driving 60k clicks/day (0.7 CTR)
Product Designer I at Park+ (2022-06 – 2024-05)
- Designed 12+ B2C products across social, e-commerce, payment, car marketplace, gamification, and finance platforms.
- Led the redesign of an e-commerce platform, increasing conversion rates by 12% through user research and business insights.
- Created and implemented a Design System with the team to ensure a consistent user experience.
- Conducted A/B tests and analyzed KPIs, boosting engagement by 42% on gamification products.
- Collaborated cross-functionally with product, engineering, business, growth, and marketing teams to meet product goals
UI/UX Designer at Bhumi Itech Pvt. Ltd (2022-01 – 2022-05)
- Worked on building an ed-tech LMS (learning management system) platform for cyber security Training for students and employees
- Learnt responsive design and created screens for mobile, laptop and desktop screens
- Incorporated material UI guidelines to design the platform
- With extensive research work, our team tried to build an interactive user experience for learners and trainers on the platform
UI Designer at Freelancer (2021-01 – 2022-02)
- Created a food NFT platform from scratch
- Conducted user research on NFT marketplace and how to improve their buying experience for food related content
- This project showcased my ability to meld intricate concepts with user-friendly interfaces, highlighting proficiency in user research, wire-framing, prototyping, interaction design, and documentation
