Marketing Executive - NEODRIFT - Remote
(2026-04)
- Paid Media: Scaled monthly Google Ads budget to ₹6.96 Lakhs, driving 4.27M impressions at a controlled ₹7.08 average CPC (See verified panel on Page 3).
- CRO & Analytics: Monitored Shopify tracking for a ₹91.30L/month store with a ₹3,003 AOV (See Page 3); designed and tested multiple custom landing pages to maximize conversion rates.
- Q-Commerce: Optimized localized ad channels on Blinkit and online marketplaces, driving ₹7.99 Lakhs in Blinkit sales (See verified layout on Page 3).
- Automation: Built automated customer retention funnels via Interakt (WhatsApp API) for 6,100+ profiles, hitting a 74% Read Rate and 26.9% Email Open Rate (See verified analytics on Page 3).
- Creative: Led data-backed asset deployment using generative AI tools to run multi-angle variants daily, systematically lowering platform CPA.
Web Developer / Performance Marketer - ASA Advertising Agency - Raipur, CG
(2025-11 - 2026-02)
- Meta Optimization: Orchestrated Facebook/Instagram ad strategies generating 56M impressions, 43M reach, and 2M active engagements (See verified data map on Page 4).
- Audience Data: Targeted high-intent consumer demographics to capture over 175K+ audience conversions within core target cohorts (ages 18–24).
- Google Ads: Deployed hyper-local search and display setups for regional properties, driving 895K targeted impressions for the Cosmo Expo 2026 account (See verified panel on Page 4).
- Systems Engineering: Built a custom web-based Release Order management application using Python/Flask, reducing manual operational task times by 40%.
Digital Marketing & Social Media Intern - Astitva Foundation - Remote
(2025-06 - 2025-09)
- Organic Growth: Controlled cross-platform social profiles and organic content calendars to increase brand discoverability and audience retention.
- Scale: Mentored an onboarding cohort of 200+ students on digital marketing frameworks, ensuring a 100% completion rate for HP Life certificates.
