Apoorva Das

Finance Operations professional with 10 years of experience across SaaS billing, revenue operations, O2C, Accounts Receivable, and finance transformation. Hands-on experience managing subscription, usage-based, milestone and multi-tier billing models, revenue recognition under ASC 606, deferred revenue, SaaS metrics, and collections.

Senior Finance Executive at Shopalyst (2018-06 – Present)

US-headquartered SaaS platform enabling shoppable media and commerce experiences for global brands.

• Built and scaled end-to-end O2C and SaaS finance operations, covering order management, subscription and usage-based billing, invoicing, cash application, Accounts Receivable, collections, and customer account management across global customers.
• Managed subscription, usage-based, milestone, and multi-tier billing models, including contract/SOW review, pricing validation, billing schedule management, usage validation, and assessment of revenue implications under ASC 606.
• Managed revenue recognition and deferred revenue processes, supporting ASC 606 compliance, revenue schedules, reconciliations, and month-end revenue close activities.
• Monitored and analyzed SaaS metrics including MRR, ARR, and LTV, reconciling operational metrics with billing and accounting data and investigating variances during month-end close.
• Led ERP implementation initiatives, including process mapping, UAT, data migration, workflow testing, and transition of finance processes from manual spreadsheets to system-driven workflows.
• Managed AR and collections governance through recurring aging reviews, prioritization of past-due accounts, and structured follow-ups, reducing DSO from 121 days to 73 days.
• Reviewed AR aging, credit exposure, and collection trends to assess bad debt requirements and support provision/reserve calculations, while coordinating resolution of overdue and disputed balances.
• Managed enterprise customer accounts including Unilever and L'Oréal, resolving billing discrepancies and payment delays through cross-functional collaboration with Sales, Customer Success, Product, Engineering, and Finance.
• Partnered with Product and Engineering teams to automate revenue, billing, reconciliation, and reporting processes, transforming manual spreadsheet-based workflows into scalable, system-driven processes and reducing manual effort by approximately 40–50 hours per month.
• Reduced DSO from 121 days to 73 days through structured collections governance, proactive follow-ups, and cross-functional stakeholder collaboration.
• Independently identified approximately $200K in international tax over-payments arising from historical filing errors and partnered with the Tax team to drive resolution, strengthen compliance alignment, and prevent further financial leakage.
• Developed an AI-powered Customer Health Copilot that analyzes revenue and receivables trends to identify at-risk accounts, highlight payment delays, and provide actionable insights for proactive customer management.
• Led and mentored a team of 4 finance professionals, overseeing onboarding, workload allocation, process adherence, close-period priorities, and continuous improvement initiatives.

Accounting Assistant at Rapid Global Business Solutions (2016-08 – 2018-06)

• Managed accounts receivable activities including invoicing, collections, cash application, account reconciliations, and customer account management.
• Supported month-end close processes, financial reporting activities, and audit requirements.
• Performed account reconciliations and investigated discrepancies to improve financial accuracy and reporting reliability.
• Managed GST filings, TDS deductions, and statutory compliance activities, ensuring timely and accurate regulatory adherence.
• Collaborated with internal stakeholders to support cash flow management and collection efforts.
• Developed a strong foundation in accounting operations, controls, reporting, and compliance.

Master of Commerce in Finance – Mangalore University (2014 – 2016)