Apurba Mukherjee

Strategy and analytics professional with 8+ years of experience in alternatives asset management, commercial strategy, and data-driven decision making. Expertise in fundraising strategy, revenue growth, business analytics and stakeholder management. Combines expertise in SAS, SQL, and Salesforce to drive data-driven insights, process optimization, and scalable operational efficiency across business functions.

Associate (Commercial Strategy – Alternatives) at Goldman Sachs Asset Management (2021-11 – Present)

• Led global capital raising strategies across 18+ alternative investment funds (Private Equity, Private Credit, Real Estate, Life Sciences, Infrastructure, ESG) supporting multi-billion-dollar investment pipelines and enhancing investor relations.
• Improved pipeline visibility by 30% and prospect prioritization by implementing Salesforce governance frameworks into DealCloud across global teams.
• Directed cross-functional initiatives across engineering, COO, and business teams, driving strategic execution and KPI-based performance tracking.
• Presented monthly analytics-driven pipeline reviews and KPI dashboards to senior leadership, enabling data-driven decision-making for fundraising and revenue optimization.
• Established standardized onboarding and knowledge-transfer processes, reducing ramp-up time for new team members.

Consultant at Mastercard Advisors (2019-12 – 2021-10)

• Implemented real-time in-house analytics platform for clients, enabling actionable insights into operational performance and customer behavior. Conducted training sessions for 15+ clients and internal stakeholders, increasing platform adoption and contributing to over $30m in product revenue.
• Identified key drivers of operational inefficiencies (e.g., chargebacks, transaction declines), supporting data-driven optimization strategies.
• Performed SQL based customer segmentation framework using transactional and behavioral data, improving targeting precision and campaign effectiveness.

Senior Consultant at EXL Services (2017-09 – 2019-12)

• Analyzed digital customer journey data using SAS and Adobe Analytics to optimize traffic, conversion, and engagement metrics.
• Conducted analysis of customers targeted for sales-driven recommendations for auto-pay and portal access, optimizing conversion rates for add-on services.

Masters in Economics in Economics – Jawaharlal Nehru University (2017)

B.Sc. (Hons) in Economics – Calcutta University (2015)