Apurva Jaiswal

Data-driven marketing professional with 3+ years of experience in brand marketing, growth strategy and digital campaigns across QSR and foodtech sectors. Proven ability to drive customer acquisition, improve engagement and deliver high-impact ROI through integrated marketing campaigns. Skilled in performance marketing, campaign analytics and cross-channel execution across digital, CRM and on-ground activations.

Strong expertise in product launches, funnel optimization and scaling brand visibility through strategic collaborations.

Assistant Marketing Manager at Meals On Me (2025-09 – Present)

• Executed integrated multi-channel marketing campaigns across digital, CRM, and offline channels to drive customer acquisition and retention.
• Led end-to-end product and service launches, including GTM strategy, positioning, and execution.
• Managed performance marketing campaigns, optimizing conversion funnels and improving engagement metrics.
• Developed and executed content strategy across social media, email, and WhatsApp marketing.
• Analyzed campaign performance using Google Analytics and dashboards to improve ROI and campaign efficiency.
• Planned and executed monthly marketing calendars aligned with business and revenue targets.
• Collaborated with cross-functional teams and external agencies for campaign execution and brand consistency.

Assistant Marketing Manager at Haldiram Foods International Pvt Ltd (2023-06 – 2025-02)

• Executed 360° marketing strategies for 20+ store launches and managed branding for 100+ outlets across regions.
• Delivered 5–6% MoM sales growth in underperforming QSR outlets through targeted campaigns.
• Led large-scale campaigns (ICC World Cup, Coca-Cola Carnival) achieving 18x ROI.
• Managed ATL & BTL campaigns, media planning, and agency coordination.
• Executed brand collaborations with Bollywood campaigns, improving product visibility and recall.
• Conceptualized and executed experiential marketing events at premier institutes (IIM Bangalore, Symbiosis).
• Strengthened customer engagement through activation campaigns and on-ground marketing initiatives.

PGDM in Marketing and Sales – IIMS, Pune

BSc in Zoology – Women's College, Madhepura

Course in Digital Marketing and Marketing Analytics – ISB